spark soar

Looking to ignite your business’s marketing and communications efforts, but don’t know where to start? Don’t need the expense and headaches of building an internal marketing department? Let us handle it for you. Our data-driven, research-guided approach to creative won’t just attract attention; it will help you increase your bottom line.

Clients

We create marketing, communications, PR and advertising programs for world-leading companies and institutions in manufacturing, software development, education and more. Here are a few of the organizations that trust SCG to help them grow.

The Original Bootleg Handcrafted Recipe
Hubert White
Link
IWCO Direct
Mate
Millerbernd
RateLinx
University of Minnesota
Riedell Skates
U.S. Water
Wenger
Yale Mechanical
St. John's Bible
Rocket League
MEA Energy Association
pacon
FastBridge
EMC Publishing
vics
Accumold
rbcu
donaldson_Magellan
mpls-club
chemstar

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

RateLinx home page screenshot

Creating a Brand Identity for RateLinx

Founded in 2002, RateLinx is a leading software developer and consultant for customized shipping and logistics management.

Capabilities

We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.

Public Relations

Our PR, communications & media relations experts place stories across traditional, digital & broadcast media. Our internal communications capabilities will engage your employees.

Branding

SCG’s BrandVision℠ process creates a unique message platform that's the basis of our marketing and communications efforts, crafting a brand identity that’s built to last.

Research

Through our IPQ Research™ process, we identify your brand’s strengths, opportunities and competitive advantages to create a plan perfectly tailored to grow your business.

Advertising

We're experts in advertising & media buying in all channels – online, radio, print, billboard & television. We coordinate your campaign's content to achieve maximum impact.

Digital

We’ll create a multichannel digital marketing campaign that resonates, then use our expertise in content creation, SEO and display advertising to target your customers.

Sales Support

SCG’s in-house design team helps you create a great first impression with brochures, sales sheets, signs and trade show graphics materials to make your brand stand out.

Web Development

Our web designers will revitalize your web presence with a fresh, mobile-optimized design. As an integrated agency, we can build a site that’s perfectly aligned with your marketing.

Creative

Our experts have years of experience in multimedia & content writing. Whether it’s blogging, case studies, video or social media, we know how to captivate your customers.

What Our Clients Have to Say

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President at RateLinx

“Feedback has been overwhelmingly and unanimously positive to the new website and the brand updates. Thanks again for the amazing work you’ve done. The extended IWCO Direct Sales family appreciates it, too.”

Debora Haskel

IWCO Direct

“To tell our company’s story to potential customers and employees in a compelling way, we worked with SCG to create a suite of videos. From planning to creative execution, they were easy to work with. The on-site shoot included a drone and captured dramatic shots of our facility. I love the way the videos turned out.”

Cody Cuhel

Millerbernd Manufacturing

"Updating our corporate values was essential. We needed to transform our ideals from a poster in the lobby into a meaningful and actionable code to live by. SCG's discovery process and messaging strategy took 12 values lost in the organization to six powerful phrases anyone can articulate and apply to their work."

Aaron Johnson

Vice President of Marketing & Customer Strategy at Accumold

Latest Blog Posts

Google Dynamic Ads – SCGPR

How to Make the Most of Google’s Dynamic AdWords

If you want to go from zero to 60 with Google AdWords, setting up a Dynamic Ad Campaign is a great way to do so. Since 2014, AdWords has offered ...
CSS grid

The Most Interesting Thing I Learned This Week: CSS Grid Gets the Green Light

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit ...
Strother Communications Group 26th Anniversary – SCGPR

SCG Turns 26

26 years is a curious milestone. Is this the start of another 25-year run, or just another year of evidence that what worked for the first 25 years still works? ...
Brave Web Browser Privacy – SCGPR

The Most Interesting Thing I Learned This Week: Brave Web Browser

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...
Changes to Google Reviews for Businesses – SCGPR

The Most Interesting Thing I Learned This Week: Responding to Google Reviews

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...

Punching Above Our Weight Class: How We Solve and Simplify Better Than Others

At Strother Communications Group, our unifying goal is a high level of quality and polish and has been for 26 years. Every detail counts for our clients and reflects on ...
Content Marketing, Stephen King & the Art of the Appetizer

The Most Interesting Thing I Learned This Week: Content Marketing, Stephen King & the Art of the Appetizer

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...
Polyhierarchies Card Sort

The Most Interesting Thing I Learned This Week: Break the Information Architecture Rules with Polyhierarchies

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...
ideas for blogging content

When the Well Runs Dry: 8 Tips for Coming Up with Fresh Blog Topics

Content is king: Almost everyone in marketing has read that headline or heard that phrase. But if you’re responsible for developing your company’s blog calendar, you know how heavy that ...
Stop Using So Many Instagram Hashtags – SCGPR

The Most Interesting Thing I Learned This Week: Maybe Cool It with the Hashtags

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...

SCG Sparks Accumold Company Culture with Eye-Catching Wall Graphics

SCG’s creative director Trevor Nolte recently supervised the installation of striking, large-scale wall graphics in Ankeny, Iowa for our client Accumold. This was a major milestone in an internal communications ...