We Put Your Message In Motion
When you’re bringing a new product to market or reimagining an existing one, creating research-informed brand strategy is the first step. Our BrandVision process, based on landmark research conducted with 200 of the top brands over 20 years, gets to the core of what differentiates you. We then get the message exactly right and put it in motion with content, advertising, web development, graphic design, public relations, media relations and video. It’s a process that’s fueled by knowledge, driven by creativity and guided by 30 years of experience to help you achieve your primary marketing objectives. Here are a few of the innovative companies we’ve helped succeed.
Case Studies
University of Minnesota CEHD
University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.
Revitalizing Rocket League's Website
Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.
Creating a Brand Identity for Link Manufacturing
Link Manufacturing is a leading provider of specialty engineered suspensions systems for heavy duty commercial vehicles and equipment.
Capabilities
As a full-service marketing PR agency, we put your message in motion across all traditional and digital channels to make sure you get what you want. Our creative spark and keen ability to simplify, ensures the results you are looking for. Click and view our mini case studies below.
Our team develops ads to put your message in motion across digital, broadcast and traditional media. Our internal communications capabilities will engage your employees.
Our web designers will revitalize your web presence with a fresh design that’s optimized for mobile. Because we’re a fully integrated agency, we can build a site that’s perfectly aligned with your brand message & marketing.
Story placements are still one of the most important parts putting your message in motion. SCG has the experience and relationships to create high-profile media opportunities for your brand.
SCG creates marketing videos that sizzle. Our in-house production staff handles your entire project from shooting to editing, capturing the excitement of your brand to attract prospects.
Our design team will work with you to create eye-catching logos, art assets, packaging, icons and brand standards that convey your message in a way that’s modern and timeless.
Research is the foundation of everything we do. Our IPQ Research™ process identifies your brand’s strengths, opportunities for growth and competitive advantages so we create a plan perfectly tailored to grow your business.
Combining brand research, messaging and design, the SCG team are experts at setting you apart from the crowd to build the foundation for your future success. Our data-driven approach delivers results.
Our integrated, multimedia content marketing keeps your message in motion to build your audience and create actionable sales leads. Let SCG create compelling blogs, case studies, e-books, video and podcasts for your business.
SCG’s nimble, in-house photographers have the skill, experience to deliver amazing on-site event photography, corporate headshots, product photography and everything in between.
After we get the message exactly right, we create the multi-channel marketing public relations campaign to attract the new customers you seek. Using our expertise in branding, content creation, advertising, web development, SEO and more, your products and services will stand out.
Making a great first impression is crucial to any sales meeting. SCG’s in-house design team can create brochures, sales sheets, signs and trade show graphics materials to make your brand stand out from the crowd.
SCG creates multi-channel employee outreach programs to inform and inspire, based on corporate values that integrated perfectly with your brand and business goals.
Clients
From manufacturing, software and data services to education, consumer products and more, here are a few of the innovative B2B and B2C companies that we have helped stand out.
The Latest from B2B Simplified
The Secret Lives of B2B Marketers
By Pat Henning Strother |
I recently blogged that no matter what you do, you have a culture so it might as well be a good one. SCG has worked purposefully to have a good one, and it is remarkable to see how our agency culture gels around our six core values (Knowledge, Creativity, Putting Others First, Partnership, Mentoring and...
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WordPress vs. Craft vs. Drupal – How to Pick the Best CMS for Your Website
By Brian Larson |
The SCG web team loves web content management systems, and we always select the best CMS for the project. Budget, needs, features and other requirements all need to be addressed before we make our recommendation.
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Free Money: Discover the Value in Employee Communications and Corporate Values
By Pat Henning Strother |
Employee communications and corporate culture can bring 20% more profit by increasing retention and engagement. The first step is setting corporate values.
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Freddie Mercury, Graphic Designer? How the Singer Gave Queen an Identity Beyond the Music
By Trevor Nolte |
The Queen logo, designed by lead singer Freddie Mercury, is as much a rock icon as the band itself. Here’s why it’s lasted more than 40 years.
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What Not to Put in Your Corporate Newsletter
By Kate Tichy |
Avoid these corporate newsletter “don’ts” to make sure you send the right messages with your internal communications.
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Using Data & Digital Billboards to Combat Commuter Anxiety
By Logan Lafferty |
We’ve all experienced at least some degree of stress and anxiety when commuting on public transportation. I’ll go so far as to claim it’s an impossible thing to avoid. But the metro system in Stockholm, Sweden, is trying to do something about it.
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The Power of Listening in Creating Corporate Values
By Matt Helgeson |
SCG’s CEO and founder Patrick Strother has years of experience in helping companies create corporate values that reflect their brand goals and help foster a positive internal culture. While many companies talk a good game about their values, too often these “values” are just words that have little to do with the day-to-day realities of…
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Only 54% of B2Bs Use Content Marketing to Build Loyalty. Don’t Be Part of the 46%
By Jason Dafnis |
Not using content marketing for loyalty efforts just because you’re B2B? That’s a missed opportunity.
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