SCG is B2B

The right message is everything.

Research & branding to get you to the right message. Digital, advertising, content marketing and sales support to attract new customers.

We uncover market insights through research and branding to find the message that will make your products stand out. Then we connect your message to the right audience through a comprehensive offering of B2B marketing tactics tailored for your specific needs. SCG is your full-service B2B marketing partner.

awards-2019

Award winning work.

We are thrilled our Special Purpose Publications, Media Relations and Internal Communications stand out as Minnesota PRSA 2019 Classics Winners.

We Put Your Message In Motion

When you’re bringing a new product to market or reimagining an existing one, creating research-informed brand strategy is the first step. Our BrandVision process, based on landmark research conducted with 200 of the top brands over 20 years, gets to the core of what differentiates you. We then get the message exactly right and put it in motion with content, advertising, web development, graphic design, public relations, media relations and video. It’s a process that’s fueled by knowledge, driven by creativity and guided by 30 years of experience to help you achieve your primary marketing objectives. Here are a few of the innovative companies we’ve helped succeed.

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

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Creating a Brand Identity for Link Manufacturing

Link Manufacturing is a leading provider of specialty engineered suspensions systems for heavy duty commercial vehicles and equipment.

Capabilities

As a full-service B2B marketing agency, we put your message in motion across all traditional and digital channels to make sure you get what you want. Our creative spark and keen ability to simplify, ensures the results you are looking for. Click and view our mini case studies below.

Advertising

Our team develops ads to put your message in motion across digital, broadcast and traditional media. Our internal communications capabilities will engage your employees.

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Web Design and Development

Our web designers will revitalize your web presence with a fresh design that’s optimized for mobile. Because we’re a fully integrated agency, we can build a site that’s perfectly aligned with your brand message & marketing.

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Media Relations

Story placements are still one of the most important parts putting your message in motion. SCG has the experience and relationships to create high-profile media opportunities for your brand.

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Video Production

SCG creates marketing videos that sizzle. Our in-house production staff handles your entire project from shooting to editing, capturing the excitement of your brand to attract prospects.

Video Productions

Graphic Design

Our design team will work with you to create eye-catching logos, art assets, packaging, icons and brand standards that convey your message in a way that’s modern and timeless.

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Research

Research is the foundation of everything we do. Our IPQ Research™ process identifies your brand’s strengths, opportunities for growth and competitive advantages so we create a plan perfectly tailored to grow your business.

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Branding

Combining brand research, messaging and design, the SCG team are experts at setting you apart from the crowd to build the foundation for your future success. Our data-driven approach delivers results.

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Content Marketing

Our integrated, multimedia content marketing keeps your message in motion to build your audience and create actionable sales leads. Let SCG create compelling blogs, case studies, e-books, video and podcasts for your business.

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Photography

SCG’s nimble, in-house photographers have the skill, experience to deliver amazing on-site event photography, corporate headshots, product photography and everything in between.

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Marketing Public Relations

After we get the message exactly right, we create the multi-channel marketing public relations campaign to attract the new customers you seek. Using our expertise in branding, content creation, advertising, web development, SEO and more, your products and services will stand out.

Sales Support

Making a great first impression is crucial to any sales meeting. SCG’s in-house design team can create brochures, sales sheets, signs and trade show graphics materials to make your brand stand out from the crowd.

Internal Communications

SCG creates multi-channel employee outreach programs to inform and inspire, based on corporate values that integrated perfectly with your brand and business goals.

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Our B2B Marketing Works

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President, RateLinx

"SCG is an invaluable partner to Saint John's University on The Saint John's Bible project. The SCG team has done a phenomenal job helping us keep the world updated on all that is happening through social media and traditional marketing channels. They stay on schedule and on budget - and have been great ambassadors of Saint John's with our healthcare, higher education and faith-based communities. I can say nothing but positive things about their service and skillsets."

Jim Triggs

Executive Director, The Saint John's Bible

“We have partnered with SCG over the past 3 years for all our marketing needs, and our experience has been nothing but excellent. From print to web and everything in between, Strother's does it all! They are a fantastic partner that will take the time to learn your objectives and goals inside and out to deliver remarkable campaigns.”

Cody Cuhel

Millerbernd Manufacturing

"Updating our corporate values was essential. We needed to transform our ideals from a poster in the lobby into a meaningful and actionable code to live by. SCG's discovery process and messaging strategy took 12 values lost in the organization to six powerful phrases anyone can articulate and apply to their work."

Aaron Johnson

Vice President of Marketing & Customer Strategy, Accumold

"SCG has been tremendous to work with and are always very professional and proactive."

Chris Young

President, Yale Mechanical

Clients

From manufacturing, software and data services to education, consumer products and more, here are a few of the innovative B2C and B2B companies that we have helped stand out.

mpls-club
Link
IWCO Direct
Mate
Yale Mechanical
Millerbernd
donaldson_Magellan
University of Minnesota
Riedell Skates
U.S. Water
Wenger
vics

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Working collaboratively is part of our culture here at SCG, and we relish opportunities to make great work in true partnership with our clients. The branding process is no different, and in fact it’s one of the more collaborative services we offer. Bringing Everything to the Table Almost everyone has ideas of what they’d like…

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Why Award Submissions are Important

SCG was honored with three Minnesota PRSA 2019 Classics Awards: Special Purpose Publications, Media Relations and Internal Communications.

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Corporate social media marketing should be more about serving your audience and fostering connection than self-promotion.

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B2B marketers know that standing out is easier said than done. But what about when your audience is your own company?

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I recently blogged that no matter what you do, you have a culture so it might as well be a good one. SCG has worked purposefully to have a good one, and it is remarkable to see how our agency culture gels around our six core values (Knowledge, Creativity, Putting Others First, Partnership, Mentoring and... Read More >

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Employee communications and corporate culture can bring 20% more profit by increasing retention and engagement. The first step is setting corporate values.

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