MENU
spark soar

Looking to ignite your business’s marketing and communications efforts, but don’t know where to start? Don’t need the expense and headaches of building an internal marketing department? Let us handle it for you. Our data-driven, research-guided approach to creative won’t just attract attention; it will help you increase your bottom line.

Our Process

Clients

We create marketing, communications, PR and advertising programs for world-leading companies and institutions in manufacturing, software development, education and more. Here are a few of the organizations that trust SCG to help them grow.

The Original Bootleg Handcrafted Recipe
Hubert White
Link
IWCO Direct
Mate
Millerbernd
RateLinx
University of Minnesota
Riedell Skates
U.S. Water
Wenger
Yale Mechanical
St. John's Bible
Rocket League
MEA Energy Association
pacon
FastBridge
EMC Publishing
vics
Accumold
rbcu
donaldson_Magellan
chemstar
View the Work

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

View Case Study
Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

View Case Study
RateLinx home page screenshot

Creating a Brand Identity for RateLinx

Founded in 2002, RateLinx is a leading software developer and consultant for customized shipping and logistics management.

View Case Study

Capabilities

We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.

Public Relations

Our PR, communications & media relations experts place stories across traditional, digital & broadcast media. Our internal communications capabilities will engage your employees.

Branding

SCG’s BrandVision℠ process creates a unique message platform that's the basis of our marketing and communications efforts, crafting a brand identity that’s built to last.

Research

Through our IPQ Research™ process, we identify your brand’s strengths, opportunities and competitive advantages to create a plan perfectly tailored to grow your business.

Advertising

We're experts in advertising & media buying in all channels – online, radio, print, billboard & television. We coordinate your campaign's content to achieve maximum impact.

Digital

We’ll create a multichannel digital marketing campaign that resonates, then use our expertise in content creation, SEO and display advertising to target your customers.

Sales Support

SCG’s in-house design team helps you create a great first impression with brochures, sales sheets, signs and trade show graphics materials to make your brand stand out.

Web Development

Our web designers will revitalize your web presence with a fresh, mobile-optimized design. As an integrated agency, we can build a site that’s perfectly aligned with your marketing.

Creative

Our experts have years of experience in multimedia & content writing. Whether it’s blogging, case studies, video or social media, we know how to captivate your customers.

What Our Clients Have to Say

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President at RateLinx

“Feedback has been overwhelmingly and unanimously positive to the new website and the brand updates. Thanks again for the amazing work you’ve done. The extended IWCO Direct Sales family appreciates it, too.”

Debora Haskel

IWCO Direct

“To tell our company’s story to potential customers and employees in a compelling way, we worked with SCG to create a suite of videos. From planning to creative execution, they were easy to work with. The on-site shoot included a drone and captured dramatic shots of our facility. I love the way the videos turned out.”

Cody Cuhel

Millerbernd Manufacturing

"Updating our corporate values was essential. We needed to transform our ideals from a poster in the lobby into a meaningful and actionable code to live by. SCG's discovery process and messaging strategy took 12 values lost in the organization to six powerful phrases anyone can articulate and apply to their work."

Aaron Johnson

Vice President of Marketing & Customer Strategy at Accumold

Latest Blog Posts

Spark email app

How the Spark Email Client Won My Heart

When it comes to email clients (the apps you use to read, send and organize your emails) my guess would be that most individuals pick one and stick with it—or, ...
Read Article
Traveler Writing Tool

Traveler: A Distraction-Free Writing Tool for a Distraction-Filled World

We live in a world filled with distractions. More and more, companies are elbowing each other in an attempt to vie for your attention. This results in a cacophony of, ...
Read Article

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show ...
Read Article
shot from the movie Free Solo

Free Solo is a Free Lesson in Persuasion

This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan ...
Read Article
Close-up of a digital camera.

Product Photography 101: Teaching the Basics at Mound Westonka High School

At SCG, we believe in the power of mentorship and giving back to our local community. Recently, my colleague Ryan Pederson and I had the opportunity to teach some basic ...
Read Article

What is Your Marketing Really Signaling to Prospects and Customers?

Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these ...
Read Article
Craft CMS Code - Twig/HTML/Tailwind CSS/Functional CSS

Why Web Development Pros Love Craft CMS

Whether you’re a front-end web developer, designer or marketing professional at a midsize business, choosing the right web content management system (CMS) for your specific needs is overwhelming. The hardest ...
Read Article

Sorry, But You May Not Have Really Appeared in 10 LinkedIn Searches This Week

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative. ...
Read Article
Craft CMS logo

A Creative’s Guide to Craft CMS

The team at Strother Communications Group has created websites for organizations of every size, from the University of Minnesota to entrepreneurial startups like Pinpoint Advisory. While we’re worked with many ...
Read Article
Could Twitter Actually Be Improving?

Could It Be? Could Twitter Actually Be Improving?

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative. ...
Read Article

How to Come Up with Content Marketing Ideas that Actually Work

Whether you’re creating content as basic as a blog post or as sophisticated as an interactive brochure, your efforts will be rewarded only if you actually engage your target audience, ...
Read Article

Desktop is Dead (Sort Of): What Google’s Mobile-First Index Means for Your Web Design

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative. ...
Read Article
View All Posts