SCG is B2B

The right message is everything.

SCG gets you to the right message by uncovering market insights that matter. Everything SCG does is structured to make your products stand out. If you're looking for a marketing partner, SCG has everything you need to get everything you want.

We Put Your the Message In Motion

Whether you’re bringing a new product to market or reimagining an existing one, creating effective branding is the greatest challenge in marketing. Based on years of research by a consortium of some of the top marketing agencies in the world, our BrandVision™ process is structured to get to the heart of what makes your brand special – and identify opportunities to distinguish it from competitors. It’s a process that’s fueled by creativity, driven by ingenuity and guided by experience. Here’s a few of the brands we’ve helped succeed.

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

RateLinx home page screenshot

Creating a Brand Identity for RateLinx

Founded in 2002, RateLinx is a leading software developer and consultant for customized shipping and logistics management.


We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.


Our team develops ads to put your message in motion across digital, broadcast and traditional media. Our internal communications capabilities will engage your employees.

Learn More

Web Design and Development

Our web designers will revitalize your web presence with a fresh design that’s optimized for mobile. Because we’re a fully integrated agency, we can build a site that’s perfectly aligned with your brand message & marketing.

Media Relations

Story placements are still one of the most important parts putting your message in motion. SCG has the experience and relationships to create high-profile media opportunities for your brand.

Learn More

Video Production

SCG creates marketing videos that sizzle. Our in-house production staff handles your entire project from shooting to editing, capturing the excitement of your brand to attract prospects.

Video Productions

Graphic Design

Our design team will work with you to create eye-catching logos, art assets, packaging, icons and brand standards that convey your message in a way that’s modern and timeless.


Research is the foundation of everything we do. Our IPQ Research™ process identifies your brand’s strengths, opportunities for growth and competitive advantages so we create a plan perfectly tailored to grow your business.

Learn More


Combining brand research, messaging and design, the SCG team are experts at setting you apart from the crowd to build the foundation for your future success. Our data-driven approach delivers results.

Learn More

Content Marketing

Our integrated, multimedia content marketing keeps your message in motion to build your audience and create actionable sales leads. Let SCG create compelling blogs, case studies, e-books, video and podcasts for your business.

Learn More


SCG’s nimble, in-house photographers have the skill, experience to deliver amazing on-site event photography, corporate headshots, product photography and everything in between.

Learn More

Marketing Services

We’ll create a multichannel digital marketing campaign for your brand by crafting a message that resonates. Then we use our expertise in content creation, SEO, and display advertising to target your customers.

Sales Support

Making a great first impression is crucial to any sales meeting. SCG’s in-house design team can create brochures, sales sheets, signs and trade show graphics materials to make your brand stand out from the crowd.

Internal Communications

SCG creates multi-channel employee outreach programs to inform and inspire, based on corporate values that integrated perfectly with your brand and business goals.

Learn More

Our Marketing Works

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President at RateLinx

“Feedback has been overwhelmingly and unanimously positive to the new website and the brand updates. Thanks again for the amazing work you’ve done. The extended IWCO Direct Sales family appreciates it, too.”

Debora Haskel

IWCO Direct

“To tell our company’s story to potential customers and employees in a compelling way, we worked with SCG to create a suite of videos. From planning to creative execution, they were easy to work with. The on-site shoot included a drone and captured dramatic shots of our facility. I love the way the videos turned out.”

Cody Cuhel

Millerbernd Manufacturing

"Updating our corporate values was essential. We needed to transform our ideals from a poster in the lobby into a meaningful and actionable code to live by. SCG's discovery process and messaging strategy took 12 values lost in the organization to six powerful phrases anyone can articulate and apply to their work."

Aaron Johnson

Vice President of Marketing & Customer Strategy at Accumold


We create marketing, communications, PR and advertising programs for world-leading companies and institutions in manufacturing, software development, education and more. Here are a few of the organizations that trust SCG to help them grow.

IWCO Direct
Yale Mechanical
University of Minnesota
Riedell Skates
U.S. Water

Latest Blog Posts

iPhone screen showing Bedtime feature

My iPhone Alarm Has Been Unnecessarily Bad for Years

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative. ...
Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

The concept of Google’s mobile-first indexing carries a lot of baggage, but for site owners and administrators, it means making sure the mobile version of your site is slick, quick ...

Lost Engagement Rings and Found Memories

You may have seen this New York Times story from early this week, Found: Lovebirds Who Lost Engagement Ring Down a Times Square Gate. Their happy ending made me think of ...
2 business people upset over chart trending downward

My Web Traffic Took a Nosedive. What Gives?

It’s early in the month, and at SCG that means we’re busy compiling digital metrics reports for most of our clients. While we always try to remember the K part ...
How Great Photography Leads to Media Coverage

Great Photography is Your Most Powerful Tool for Getting Better Media Coverage

Anyone who has ever been through the process of getting a news release written, approved and distributed knows it is no small feat. Perfecting the copy, getting approval, and prepping ...
Spark email app

How the Spark Email Client Won My Heart

When it comes to email clients (the apps you use to read, send and organize your emails) my guess would be that most individuals pick one and stick with it—or, ...
Traveler Writing Tool

Traveler: A Distraction-Free Writing Tool for a Distraction-Filled World

We live in a world filled with distractions. More and more, companies are elbowing each other in an attempt to vie for your attention. This results in a cacophony of, ...

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show ...
shot from the movie Free Solo

Free Solo is a Free Lesson in Persuasion

This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan ...
Close-up of a digital camera.

Product Photography 101: Teaching the Basics at Mound Westonka High School

At SCG, we believe in the power of mentorship and giving back to our local community. Recently, my colleague Ryan Pederson and I had the opportunity to teach some basic ...

What is Your Marketing Really Signaling to Prospects and Customers?

Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these ...
Craft CMS Code - Twig/HTML/Tailwind CSS/Functional CSS

Why Web Development Pros Love Craft CMS

Whether you’re a front-end web developer, designer or marketing professional at a midsize business, choosing the right web content management system (CMS) for your specific needs is overwhelming. The hardest ...