SCG is B2B

The right message is everything.

SCG gets you to the right message by uncovering market insights that matter. Everything SCG does is structured to make your products stand out. If you're looking for a marketing partner, SCG has everything you need to get everything you want.

We Put Your Message In Motion

When you’re bringing a new product to market or reimagining an existing one, creating research-informed brand strategy is the first step. Our BrandVision process, based on landmark research conducted with 200 of the top brands over 20 years, gets to the core of what differentiates you. We then get the message exactly right and put it in motion with content, advertising, web development, graphic design, media relations and video. It’s a process that’s fueled by knowledge, driven by creativity and guided by 30 years of experience to help you achieve your primary marketing objectives. Here are a few of the innovative companies we’ve helped succeed.

yale-mechanical-positioning
wenger-positioning
us-water-positioning
truth-hardware-positioning
rbcu-positioning
iwco-direct-positioning
ratelinx-positioning
hb-fuller-positioning
magellan-positioning
chemstar-positioning
link-mfg-positioning
cehd-positioning

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

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Creating a Brand Identity for Link Manufacturing

Link Manufacturing is a leading provider of specialty engineered suspensions systems for heavy duty commercial vehicles and equipment.

Capabilities

As a full-service agency, we put your message in motion across all traditional and digital channels to make sure you get what you want. Our creative spark and keen ability to simplify, ensures the results you are looking for. Click and view our mini case studies below.

Advertising

Our team develops ads to put your message in motion across digital, broadcast and traditional media. Our internal communications capabilities will engage your employees.

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Web Design and Development

Our web designers will revitalize your web presence with a fresh design that’s optimized for mobile. Because we’re a fully integrated agency, we can build a site that’s perfectly aligned with your brand message & marketing.

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Media Relations

Story placements are still one of the most important parts putting your message in motion. SCG has the experience and relationships to create high-profile media opportunities for your brand.

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Video Production

SCG creates marketing videos that sizzle. Our in-house production staff handles your entire project from shooting to editing, capturing the excitement of your brand to attract prospects.

Video Productions

Graphic Design

Our design team will work with you to create eye-catching logos, art assets, packaging, icons and brand standards that convey your message in a way that’s modern and timeless.

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Research

Research is the foundation of everything we do. Our IPQ Research™ process identifies your brand’s strengths, opportunities for growth and competitive advantages so we create a plan perfectly tailored to grow your business.

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Branding

Combining brand research, messaging and design, the SCG team are experts at setting you apart from the crowd to build the foundation for your future success. Our data-driven approach delivers results.

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Content Marketing

Our integrated, multimedia content marketing keeps your message in motion to build your audience and create actionable sales leads. Let SCG create compelling blogs, case studies, e-books, video and podcasts for your business.

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Photography

SCG’s nimble, in-house photographers have the skill, experience to deliver amazing on-site event photography, corporate headshots, product photography and everything in between.

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Marketing Services

We’ll create a multichannel digital marketing campaign for your brand by crafting a message that resonates. Then we use our expertise in content creation, SEO, and display advertising to target your customers.

Sales Support

Making a great first impression is crucial to any sales meeting. SCG’s in-house design team can create brochures, sales sheets, signs and trade show graphics materials to make your brand stand out from the crowd.

Internal Communications

SCG creates multi-channel employee outreach programs to inform and inspire, based on corporate values that integrated perfectly with your brand and business goals.

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Our Marketing Works

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President, RateLinx

"SCG is an invaluable partner to Saint John's University on The Saint John's Bible project. The SCG team has done a phenomenal job helping us keep the world updated on all that is happening through social media and traditional marketing channels. They stay on schedule and on budget - and have been great ambassadors of Saint John's with our healthcare, higher education and faith-based communities. I can say nothing but positive things about their service and skillsets."

Jim Triggs

Executive Director, The Saint John's Bible

“We have partnered with SCG over the past 3 years for all our marketing needs, and our experience has been nothing but excellent. From print to web and everything in between, Strother's does it all! They are a fantastic partner that will take the time to learn your objectives and goals inside and out to deliver remarkable campaigns.”

Cody Cuhel

Millerbernd Manufacturing

"Updating our corporate values was essential. We needed to transform our ideals from a poster in the lobby into a meaningful and actionable code to live by. SCG's discovery process and messaging strategy took 12 values lost in the organization to six powerful phrases anyone can articulate and apply to their work."

Aaron Johnson

Vice President of Marketing & Customer Strategy, Accumold

"SCG has been tremendous to work with and are always very professional and proactive."

Chris Young

President, Yale Mechanical

Clients

From manufacturing, software and data services to education, consumer products and more, here are a few of the innovative B2B and B2C companies that we have helped stand out.

RateLinx
Link
IWCO Direct
Mate
Yale Mechanical
Millerbernd
donaldson_Magellan
University of Minnesota
Riedell Skates
U.S. Water
Wenger
vics

Latest Blog Posts

a photo of Minneapolis Club chef Hakan Lundberg and the WCCO Mid Morning Hosts

Media Relations: Håkan Lundberg Cooks Best Burger in Minneapolis on WCCO

SCG’s expert media relations team arranged another major television appearance for our client the Minneapolis Club. Last week, the Club’s renowned chefs Håkan Lundberg and Noel Teppo appeared on the ...
the Google Logo with the word verbatim

Tips to Improve Your Google Search Results with Two Simple Tools

These two useful Google search tools will help you get more exact and relevant results. Google is constantly improving its world-leading search engine. To deliver more relevant information, Google search ...

Learning When Words Became Words Thanks to the Merriam-Webster “Time Traveler”

It can be funny how words creep their way into our daily lexicon. Somehow, some way, new words sprout up in our conversations over time. It could be through osmosis ...

Don’t Let Facebook’s Circle Photo Crop Ruin Your Social Branding

Remember when you put a lot of effort into picking just the right Facebook profile photo? Remember how angry you were when it looked way worse than you’d hoped because ...
Behind the scenes of video production or video shooting at studio location with film crew camera team

Why B2B Video Marketing is Essential in 2019

B2B video is the perfect way to put your message in motion to attract and convert prospects, as well as boost your recruiting efforts. Video should be considered an essential ...
Seinfeld Teaches Us About Product Launch

What Seinfeld Can Teach Us About a Successful Product Launch

Around the office, I’m known as the resident Seinfeld fan. Actually, “fan” might be a conservative description. It’s not uncommon for me to find instances throughout the day that harken ...
iPhone screen showing Bedtime feature

My iPhone Alarm Has Been Unnecessarily Bad for Years

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative. ...
Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

The concept of Google’s mobile-first indexing carries a lot of baggage, but for site owners and administrators, it means making sure the mobile version of your site is slick, quick ...