Award winning work.
We are thrilled our Special Purpose Publications, Media Relations and Internal Communications stand out as Minnesota PRSA 2019 Classics Winners.
We Put Your Message In Motion
When you’re bringing a new product to market or reimagining an existing one, creating research-informed brand strategy is the first step. Our BrandVision process, based on landmark research conducted with 200 of the top brands over 20 years, gets to the core of what differentiates you. We then get the message exactly right and put it in motion with content, advertising, web development, graphic design, public relations, media relations and video. It’s a process that’s fueled by knowledge, driven by creativity and guided by 30 years of experience to help you achieve your primary marketing objectives. Here are a few of the innovative companies we’ve helped succeed.
Case Studies
University of Minnesota CEHD
University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.
Creating a Brand Identity for Link Manufacturing
Link Manufacturing is a leading provider of specialty engineered suspensions systems for heavy duty commercial vehicles and equipment.
Capabilities
As a full-service B2B marketing agency, we put your message in motion across all traditional and digital channels to make sure you get what you want. Our creative spark and keen ability to simplify, ensures the results you are looking for. Click and view our mini case studies below.
Our team develops ads to put your message in motion across digital, broadcast and traditional media. Our internal communications capabilities will engage your employees.
Our web designers will revitalize your web presence with a fresh design that’s optimized for mobile. Because we’re a fully integrated agency, we can build a site that’s perfectly aligned with your brand message & marketing.
Story placements are still one of the most important parts putting your message in motion. SCG has the experience and relationships to create high-profile media opportunities for your brand.
SCG creates marketing videos that sizzle. Our in-house production staff handles your entire project from shooting to editing, capturing the excitement of your brand to attract prospects.
Our design team will work with you to create eye-catching logos, art assets, packaging, icons and brand standards that convey your message in a way that’s modern and timeless.
Research is the foundation of everything we do. Our IPQ Research™ process identifies your brand’s strengths, opportunities for growth and competitive advantages so we create a plan perfectly tailored to grow your business.
Combining brand research, messaging and design, the SCG team are experts at setting you apart from the crowd to build the foundation for your future success. Our data-driven approach delivers results.
Our integrated, multimedia content marketing keeps your message in motion to build your audience and create actionable sales leads. Let SCG create compelling blogs, case studies, e-books, video and podcasts for your business.
SCG’s nimble, in-house photographers have the skill, experience to deliver amazing on-site event photography, corporate headshots, product photography and everything in between.
After we get the message exactly right, we create the multi-channel marketing public relations campaign to attract the new customers you seek. Using our expertise in branding, content creation, advertising, web development, SEO and more, your products and services will stand out.
Making a great first impression is crucial to any sales meeting. SCG’s in-house design team can create brochures, sales sheets, signs and trade show graphics materials to make your brand stand out from the crowd.
SCG creates multi-channel employee outreach programs to inform and inspire, based on corporate values that integrated perfectly with your brand and business goals.
Clients
From manufacturing, software and data services to education, consumer products and more, here are a few of the innovative B2C and B2B companies that we have helped stand out.
The Latest from B2B Simplified
SCG Named One of the Top PPC Agencies in Minneapolis by Expertise.com
By Pat Henning Strother |
Among our many capabilities we draw on to help our customers stand out and attract new customers, digital advertising has a seat between content marketing and web development – so it was nice to be recognized by Expertise.com as one of the top PPC agencies in Minneapolis!
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9 Simple Steps to Great Content for Your B2B Blog
By Pat Henning Strother |
The argument for using content marketing for B2B companies is no longer an argument at all. Last week we shared that nearly all B2B buyers research extensively online as part of their purchase process. Once they narrow their choices, nearly half of these buyers view 3-5 pieces of content, often from a company’s blog, before…
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The Importance of Supporting Your Brand Through B2B Content Marketing
By Logan Lafferty |
According to a 2014 State of B2B Procurement study, 94% of B2B buyers research extensively online as part of their purchase process. They’ll go through Google searches, check business websites, visit aggregate list sites and read user reviews all before making their final decision. One of the best ways for your company to show up…
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Working Collaboratively with Clients on Branding
By Robby Cecil |
Working collaboratively is part of our culture here at SCG, and we relish opportunities to make great work in true partnership with our clients. The branding process is no different, and in fact it’s one of the more collaborative services we offer. Bringing Everything to the Table Almost everyone has ideas of what they’d like…
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Why Award Submissions are Important
By Pat Henning Strother |
SCG was honored with three Minnesota PRSA 2019 Classics Awards: Special Purpose Publications, Media Relations and Internal Communications.
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Corporate Social Media Is Actually Awesome if You Use It Right
By Ryan Strother |
Corporate social media marketing should be more about serving your audience and fostering connection than self-promotion.
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How to Differentiate Your Brand
By Patrick Strother |
SCG helps clients differentiate their brands along three levels of product, which helps them realize and leverage their competitive advantages.
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Create Internal Communications Design They Won’t Want to Throw Away
By Trevor Nolte |
B2B marketers know that standing out is easier said than done. But what about when your audience is your own company?
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