spark soar

Looking to ignite your business’s marketing and communications efforts, but don’t know where to start? Don’t need the expense and headaches of building an internal marketing department? Let us handle it for you. Our data-driven, research-guided approach to creative won’t just attract attention; it will help you increase your bottom line.

Clients

We create marketing, communications, PR and advertising programs for world-leading companies and institutions in manufacturing, software development, education and more. Here are a few of the organizations that trust SCG to help them grow.

The Original Bootleg Handcrafted Recipe
Hubert White
Link
IWCO Direct
Mate
Millerbernd
RateLinx
University of Minnesota
Riedell Skates
U.S. Water
Wenger
Yale Mechanical
St. John's Bible
Rocket League
MEA Energy Association
pacon
FastBridge
EMC Publishing
vics
Accumold
rbcu
donaldson_Magellan
mpls-club
chemstar

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

RateLinx home page screenshot

Creating a Brand Identity for RateLinx

Founded in 2002, RateLinx is a leading software developer and consultant for customized shipping and logistics management.

Capabilities

We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.

Public Relations

Our PR, communications & media relations experts place stories across traditional, digital & broadcast media. Our internal communications capabilities will engage your employees.

Branding

SCG’s BrandVision℠ process creates a unique message platform that's the basis of our marketing and communications efforts, crafting a brand identity that’s built to last.

Research

Through our IPQ Research™ process, we identify your brand’s strengths, opportunities and competitive advantages to create a plan perfectly tailored to grow your business.

Advertising

We're experts in advertising & media buying in all channels – online, radio, print, billboard & television. We coordinate your campaign's content to achieve maximum impact.

Digital

We’ll create a multichannel digital marketing campaign that resonates, then use our expertise in content creation, SEO and display advertising to target your customers.

Sales Support

SCG’s in-house design team helps you create a great first impression with brochures, sales sheets, signs and trade show graphics materials to make your brand stand out.

Web Development

Our web designers will revitalize your web presence with a fresh, mobile-optimized design. As an integrated agency, we can build a site that’s perfectly aligned with your marketing.

Creative

Our experts have years of experience in multimedia & content writing. Whether it’s blogging, case studies, video or social media, we know how to captivate your customers.

What Our Clients Have to Say

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President at RateLinx

“Feedback has been overwhelmingly and unanimously positive to the new website and the brand updates. Thanks again for the amazing work you’ve done. The extended IWCO Direct Sales family appreciates it, too.”

Debora Haskel

IWCO Direct

“To tell our company’s story to potential customers and employees in a compelling way, we worked with SCG to create a suite of videos. From planning to creative execution, they were easy to work with. The on-site shoot included a drone and captured dramatic shots of our facility. I love the way the videos turned out.”

Cody Cuhel

Millerbernd Manufacturing

Latest Blog Posts

WCCO Mid-Morning Welcomes Minneapolis Club Chef Hakan Lundberg

Media Relations Spotlight: Minneapolis Club Chef Håkan Lundberg on WCCO

SCG client the Minneapolis Club’s star Chef Håkan Lundberg shined in his recent appearance on WCCO Mid Morning, where he showed hosts Jason DeRusha, Kylie Bearse & Ali Lucia the ...
Responding to Negative Reviews Online

8 Guidelines for Online Brand Managers When Responding to Negative Reviews

No business likes to get negative feedback. But if you’re an online brand manager, you need to be prepared to respond to negative reviews, and respond quickly, if one gets ...

The Collaborative Web Design Process That Created Our New Website

Welcome to the new SCGPR.com. We think it looks great, and we’re proud that it was developed completely in-house through a detailed planning and development process that drew on all ...

SCG Named as a Top PR Firm in Minneapolis St. Paul Business Journal

Look what we got in the mail! We recently received this sharp-looking trophy and it’s now displayed in our entryway. Strother Communications Group is honored to be listed as one ...
SCG's Owl - Professor Plum

Is 2018 the Year of Purple?

Each year the Pantone Color Institute selects its color of the year – the hue that will define the next 12 months. In 2018, that color is “Ultra Violet,” a vivid shade ...
MEA website screenshot

Making a Complex Web Project Look Simple

At SCG, we take pride in our ability to simplify the complex. Whether it’s staying ahead of the latest tech trends to deliver a top-notch digital presence or web project, ...
Samples of stock imagery

Four Tips for Choosing the Right Stock Photography to Make Your Content Soar

More often than not, the image you tie to your content is the first thing that catches a reader’s eyes. Ideally, your image is just as compelling as the copy ...
Runners walking on course

The 5 Traits Blogging and One Simple Exercise Have in Common

The other day I clicked on the type of article I’m embarrassed to admit caught my eye. I’ll save you a similar fate: “Harley Pasternak's Best Weight-Loss Tip Is So ...
Using A Laptop

How SCG Integrated Web Design, Branding & Marketing Created the New RateLinx.com

Our client RateLinx is a world leader in the logistics technology industry. Recently, we developed a new website for the company that reflects its innovative approach to logistics and transportation ...
Purple FTW! Podcast

SCG’s Logan and Matt Talk Vikings (and Marketing) on Purple FTW! Podcast

Strother Communications Group is a proud sponsor of the Purple FTW podcast. This week, my colleague Logan Lafferty and I stopped by to talk about the Minnesota Vikings with host ...

How To Avoid Making a Facebook Faux Pas

In our last blog post, we offered a few tips for writing an effective Facebook post for your business and how best to foster engagement among your audience. As mentioned, ...

5 Tips for Writing an Effective Facebook Post

Like email, social media can be a low-cost, highly-targeted lead generation tool. As a loyalty tool, it’s also a great way to stay in touch with your biggest fans and ...