spark soar

Looking to ignite your business’s marketing and communications efforts, but don’t know where to start? Don’t need the expense and headaches of building an internal marketing department? Let us handle it for you. Our data-driven, research-guided approach to creative won’t just attract attention; it will help you increase your bottom line.


We create marketing, communications, PR and advertising programs for world-leading companies and institutions in manufacturing, software development, education and more. Here are a few of the organizations that trust SCG to help them grow.

The Original Bootleg Handcrafted Recipe
Hubert White
IWCO Direct
University of Minnesota
Riedell Skates
U.S. Water
Yale Mechanical
St. John's Bible
Rocket League
MEA Energy Association
EMC Publishing

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

RateLinx home page screenshot

Creating a Brand Identity for RateLinx

Founded in 2002, RateLinx is a leading software developer and consultant for customized shipping and logistics management.


We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.

Public Relations

Our PR, communications & media relations experts place stories across traditional, digital & broadcast media. Our internal communications capabilities will engage your employees.


SCG’s BrandVision℠ process creates a unique message platform that's the basis of our marketing and communications efforts, crafting a brand identity that’s built to last.


Through our IPQ Research™ process, we identify your brand’s strengths, opportunities and competitive advantages to create a plan perfectly tailored to grow your business.


We're experts in advertising & media buying in all channels – online, radio, print, billboard & television. We coordinate your campaign's content to achieve maximum impact.


We’ll create a multichannel digital marketing campaign that resonates, then use our expertise in content creation, SEO and display advertising to target your customers.

Sales Support

SCG’s in-house design team helps you create a great first impression with brochures, sales sheets, signs and trade show graphics materials to make your brand stand out.

Web Development

Our web designers will revitalize your web presence with a fresh, mobile-optimized design. As an integrated agency, we can build a site that’s perfectly aligned with your marketing.


Our experts have years of experience in multimedia & content writing. Whether it’s blogging, case studies, video or social media, we know how to captivate your customers.

What Our Clients Have to Say

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President at RateLinx

“Feedback has been overwhelmingly and unanimously positive to the new website and the brand updates. Thanks again for the amazing work you’ve done. The extended IWCO Direct Sales family appreciates it, too.”

Debora Haskel

IWCO Direct

“To tell our company’s story to potential customers and employees in a compelling way, we worked with SCG to create a suite of videos. From planning to creative execution, they were easy to work with. The on-site shoot included a drone and captured dramatic shots of our facility. I love the way the videos turned out.”

Cody Cuhel

Millerbernd Manufacturing

Latest Blog Posts

Polyhierarchies Card Sort

The Most Interesting Thing I Learned This Week: Break the Information Architecture Rules with Polyhierarchies

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...
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When the Well Runs Dry: 8 Tips for Coming Up with Fresh Blog Topics

Content is king: Almost everyone in marketing has read that headline or heard that phrase. But if you’re responsible for developing your company’s blog calendar, you know how heavy that ...
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The Most Interesting Thing I Learned This Week: Maybe Cool It with the Hashtags

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...

SCG Sparks Accumold Company Culture with Eye-Catching Wall Graphics

SCG’s creative director Trevor Nolte recently supervised the installation of striking, large-scale wall graphics in Ankeny, Iowa for our client Accumold. This was a major milestone in an internal communications ...
ANA Business Marketing Minnesota

The Most Interesting Thing I Learned This Week: Marketing Technologies

Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: ...
Strother Communications Group won 3 MN PRSA Classics Awards

SCG Takes Homes Three Minnesota PRSA Classics Awards

Each year, the Minnesota PRSA (Public Relations Society of America) recognizes the best work in public relations, marketing, branding, communications, social media and more at its annual Classics Awards. Recently, ...

Why I’m Excited to Join SCG

Hello, SCG blog readers! I’m Kate, the new senior content strategist. This is the second agency I’ve worked for, and I have to tell you that one of the best ...
WCCO Mid-Morning Welcomes Minneapolis Club Chef Hakan Lundberg

Media Relations Spotlight: Minneapolis Club Chef Håkan Lundberg on WCCO

SCG client the Minneapolis Club’s star Chef Håkan Lundberg shined in his recent appearance on WCCO Mid Morning, where he showed hosts Jason DeRusha, Kylie Bearse & Ali Lucia the ...
Responding to Negative Reviews Online

8 Guidelines for Online Brand Managers When Responding to Negative Reviews

No business likes to get negative feedback. But if you’re an online brand manager, you need to be prepared to respond to negative reviews, and respond quickly, if one gets ...

The Collaborative Web Design Process That Created Our New Website

Welcome to the new We think it looks great, and we’re proud that it was developed completely in-house through a detailed planning and development process that drew on all ...

SCG Named as a Top PR Firm in Minneapolis St. Paul Business Journal

Look what we got in the mail! We recently received this sharp-looking trophy and it’s now displayed in our entryway. Strother Communications Group is honored to be listed as one ...
SCG's Owl - Professor Plum

Is 2018 the Year of Purple?

Each year the Pantone Color Institute selects its color of the year – the hue that will define the next 12 months. In 2018, that color is “Ultra Violet,” a vivid shade ...