SCG is B2B

The right message is everything.

Research & branding to get you to the right message. Digital, advertising, content marketing and sales support to attract new customers.

We uncover market insights through research and branding to find the message that will make your products stand out. Then we connect your message to the right audience through a comprehensive offering of B2B marketing tactics tailored for your specific needs. SCG is your full-service B2B marketing partner.


Award winning work.

We are thrilled our Special Purpose Publications, Media Relations and Internal Communications stand out as Minnesota PRSA 2019 Classics Winners.

We Put Your Message In Motion

When you’re bringing a new product to market or reimagining an existing one, creating research-informed brand strategy is the first step. Our BrandVision process, based on landmark research conducted with 200 of the top brands over 20 years, gets to the core of what differentiates you. We then get the message exactly right and put it in motion with content, advertising, web development, graphic design, public relations, media relations and video. It’s a process that’s fueled by knowledge, driven by creativity and guided by 30 years of experience to help you achieve your primary marketing objectives. Here are a few of the innovative companies we’ve helped succeed.

Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.


Creating a Brand Identity for Link Manufacturing

Link Manufacturing is a leading provider of specialty engineered suspensions systems for heavy duty commercial vehicles and equipment.


As a full-service B2B marketing agency, we put your message in motion across all traditional and digital channels to make sure you get what you want. Our creative spark and keen ability to simplify, ensures the results you are looking for. Click and view our mini case studies below.


Our team develops ads to put your message in motion across digital, broadcast and traditional media. Our internal communications capabilities will engage your employees.

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Web Design and Development

Our web designers will revitalize your web presence with a fresh design that’s optimized for mobile. Because we’re a fully integrated agency, we can build a site that’s perfectly aligned with your brand message & marketing.

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Media Relations

Story placements are still one of the most important parts putting your message in motion. SCG has the experience and relationships to create high-profile media opportunities for your brand.

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Video Production

SCG creates marketing videos that sizzle. Our in-house production staff handles your entire project from shooting to editing, capturing the excitement of your brand to attract prospects.

Video Productions

Graphic Design

Our design team will work with you to create eye-catching logos, art assets, packaging, icons and brand standards that convey your message in a way that’s modern and timeless.

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Research is the foundation of everything we do. Our IPQ Research™ process identifies your brand’s strengths, opportunities for growth and competitive advantages so we create a plan perfectly tailored to grow your business.

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Combining brand research, messaging and design, the SCG team are experts at setting you apart from the crowd to build the foundation for your future success. Our data-driven approach delivers results.

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Content Marketing

Our integrated, multimedia content marketing keeps your message in motion to build your audience and create actionable sales leads. Let SCG create compelling blogs, case studies, e-books, video and podcasts for your business.

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SCG’s nimble, in-house photographers have the skill, experience to deliver amazing on-site event photography, corporate headshots, product photography and everything in between.

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Marketing Public Relations

After we get the message exactly right, we create the multi-channel marketing public relations campaign to attract the new customers you seek. Using our expertise in branding, content creation, advertising, web development, SEO and more, your products and services will stand out.

Sales Support

Making a great first impression is crucial to any sales meeting. SCG’s in-house design team can create brochures, sales sheets, signs and trade show graphics materials to make your brand stand out from the crowd.

Internal Communications

SCG creates multi-channel employee outreach programs to inform and inspire, based on corporate values that integrated perfectly with your brand and business goals.

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Our B2B Marketing Works

“As a busy business owner I didn’t have time to focus on our branding and communication messages. SCG has made it very easy, and it’s gotten us some amazing business opportunities. If you are looking for fast, profitable growth, I recommend working with SCG. They are a great marketing partner…”

Shannon Vaillancourt

President, RateLinx

"SCG is an invaluable partner to Saint John's University on The Saint John's Bible project. The SCG team has done a phenomenal job helping us keep the world updated on all that is happening through social media and traditional marketing channels. They stay on schedule and on budget - and have been great ambassadors of Saint John's with our healthcare, higher education and faith-based communities. I can say nothing but positive things about their service and skillsets."

Jim Triggs

Executive Director, The Saint John's Bible

“We have partnered with SCG over the past 3 years for all our marketing needs, and our experience has been nothing but excellent. From print to web and everything in between, Strother's does it all! They are a fantastic partner that will take the time to learn your objectives and goals inside and out to deliver remarkable campaigns.”

Cody Cuhel

Millerbernd Manufacturing

"Updating our corporate values was essential. We needed to transform our ideals from a poster in the lobby into a meaningful and actionable code to live by. SCG's discovery process and messaging strategy took 12 values lost in the organization to six powerful phrases anyone can articulate and apply to their work."

Aaron Johnson

Vice President of Marketing & Customer Strategy, Accumold

"SCG has been tremendous to work with and are always very professional and proactive."

Chris Young

President, Yale Mechanical


From manufacturing, software and data services to education, consumer products and more, here are a few of the innovative B2C and B2B companies that we have helped stand out.

IWCO Direct
Yale Mechanical
University of Minnesota
Riedell Skates
U.S. Water

The Latest from B2B Simplified

SCG logo on seafoam background with branding

SCG Named One of the Top PPC Agencies in Minneapolis by

Among our many capabilities we draw on to help our customers stand out and attract new customers, digital advertising has a seat between content marketing and web development – so it was nice to be recognized by as one of the top PPC agencies in Minneapolis!

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9 steps to great b2b content

9 Simple Steps to Great Content for Your B2B Blog

The argument for using content marketing for B2B companies is no longer an argument at all. Last week we shared that nearly all B2B buyers research extensively online as part of their purchase process. Once they narrow their choices, nearly half of these buyers view 3-5 pieces of content, often from a company’s blog, before…

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illustration of many types of content marketing

The Importance of Supporting Your Brand Through B2B Content Marketing

According to a 2014 State of B2B Procurement study, 94% of B2B buyers research extensively online as part of their purchase process. They’ll go through Google searches, check business websites, visit aggregate list sites and read user reviews all before making their final decision. One of the best ways for your company to show up…

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Working Collaboratively with Clients on Branding

Working collaboratively is part of our culture here at SCG, and we relish opportunities to make great work in true partnership with our clients. The branding process is no different, and in fact it’s one of the more collaborative services we offer. Bringing Everything to the Table Almost everyone has ideas of what they’d like…

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Why Award Submissions are Important

SCG was honored with three Minnesota PRSA 2019 Classics Awards: Special Purpose Publications, Media Relations and Internal Communications.

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Corporate Social Media Is Actually Awesome if You Use It Right

Corporate social media marketing should be more about serving your audience and fostering connection than self-promotion.

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Red pencil standing out from crowd

How to Differentiate Your Brand

SCG helps clients differentiate their brands along three levels of product, which helps them realize and leverage their competitive advantages.

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Create Internal Communications Design They Won’t Want to Throw Away

B2B marketers know that standing out is easier said than done. But what about when your audience is your own company?

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