Web Design & Development

Pacon

Your website is often the first contact most people have with your company – and you never get a second chance to make a first impression. SCG is an experienced Minneapolis web development agency. We specialize in developing websites that make your products stand out, create demand and generate leads. SCG offers more than website design – we’re a full-service digital partner for every aspect of your online marketing. This includes coding for fully custom sites or customizing builders, UX (user experience), content strategy, photography, video, search engine optimization (SEO), graphic design, pay-per-click adverting and lead generation strategies, and more. We work within your timeframes and are nimble with special requests and maintenance.

Our websites are state-of-the-art and built to last, reflecting the latest best practices in web development. Our CMS experience includes WordPress, Craft CMS, and builders like Beaver Builder and Unbounce as well as MODEX, Drupal, Joomla!, and ProcessWire. After your site goes live, we provide ongoing technical support. Read on to learn how SCG web design and development worked for our client Pacon and LearnItByArt.com.

Goal

Pacon Corp. is one of the world’s premier manufacturers of school arts and crafts products. The company wanted to become a leader in K-5 education with a new product line of STEAM (Science, Technology, Engineering, Arts, Math) kits for classroom teachers. To launch the product line and engage its audience of education thought leaders, teachers school administrators and education-focused nonprofits and foundations, SCG and Pacon created a new brand: Learn It By Art. Central to this effort was the website development. A plan was created to make Pacon an online resource hub for the STEAM community.

Idea

The LearnItByArt.com site was a unique website development project. was to anchor education outreach and content marketing by creating interest through original content like STEAM lesson plans and news. A fresh, simple web design was created on the flexible Craft CMS. The sleek design contrasted with bold colors and typography is perfect for the education market. Unique features like step-by-step lesson plans make it easy to create new pages and templates.

Success

LearnItByArt.com has helped establish Pacon as a leader in education circles. The site has created interest from educators and administrators alike. The free STEAM lesson plans are popular classroom resources. The website has also helped elevate the Learn It By Art brand, helping foster important partnerships in education. These include test programs with the Los Angeles Unified school district, EducationCloset.com and Adopt-a-Classroom. The intuitive interface allows Pacon to quickly update the website with new content, driving repeat visitors and blog subscriptions.

LearnItByArt.com Website Project Features

  • New, custom website built on Craft CMS
  • Brand messaging, content marketing strategy and digital advertising
  • SEO optimization and Google Analytics integration
  • Integration of SharpSpring Marketing Integration and forms
  • Integration of Salsify Product Experience Management Platform
  • Social networking and sharing
  • Custom created content blocks for STEAM lesson plans
  • Unique custom menu and UX design created to reduce bounce rate and improve user engagement