How SCG Integrated Web Design, Branding & Marketing Created the New RateLinx.com
Written by Matt on September 14, 2017
Our client RateLinx is a world leader in the logistics technology industry. Recently, we developed a new website for the company that reflects its innovative approach to logistics and transportation management.
This was a special project for us. We have developed a close relationship with RateLinx built on trust and collaboration. Since RateLinx first engaged SCG to conduct our proprietary Brand VisionSM and IPQ (Importance Performance) research four years ago, we have a deep knowledge and insight into their business and brand. This allowed our web design team to create a site that uniquely communicates the advantages of company’s game-changing approach to logistics software. As you’ll see, our team flexed their design, coding and animation muscles to convey the dynamic essence of the RateLinx brand.
Marketing Websites that Bring in Business
We believe that our fully custom marketing websites are the best in the industry, offering high quality web design, rock-solid code, an intuitive user interface and – most importantly – a truly unified expression of the strengths of our clients’ business and individual brands that helps attract prospects and close business.
We’re able to do this because we’re a full service integrated communications and marketing agency. Not only did we code the new RateLinx.com; we created the brand expression – from research-based key messaging to every icon and graphic model you see on the site today. Collaborating with RateLinx president and founder Shannon Vaillancourt, we defined software product families to simplify the prospects experience and created every sentence of copy. Our years of marketing expertise alongside the company’s technical and sales insights are embedded into every page of the site.
Web Development that is More that Code
Businesses tend to think of web development as a technical challenge. At SCG, we have the coding chops to make an eye-catching, responsive website that looks great on mobile and desktop browsers; the true challenge is crafting an approach to web design, copy and imagery that best communicates your differentiated brand strengths to your customers. Because we are an integrated agency, we’re able to plan and execute every aspect of your marketing – research, messaging, copy, advertising, sales support, PR, SEO, photography and video – and build a website that’s in perfect harmony with your communications efforts.
You get more than a great website when you work with SCG. We’re your partner in growing your business. If you’d like to learn more about how we can revitalize your online presence and jumpstart your marketing efforts, please send me an email. We can’t wait to get started.