IWCO Direct Launches New SCG-Developed Website
Written by Matt on March 9, 2017
IWCO Direct is a national leader in data-driven, direct marketing solutions. For more than 16 years, we’ve been privileged to help IWCO Direct spread the word about the innovative marketing services it provides for some of the world’s most recognizable corporations. Last week, we launched the new IWCO.com, a website that’s designed to showcase the company’s ability to create new and more loyal customers through a wide array of offerings and industry leading expertise; we also optimized the site for today’s rapidly growing mobile platforms.
The project was done in close partnership with IWCO Direct’s team, using SCG’s best practices for information architecture, design and fully custom WordPress development. Through a careful planning process that provides multiple opportunities for feedback and approvals, we ensure that the finished product is exactly what the client envisioned. The result is a clean, modern site that places an emphasis on striking imagery and intuitive navigation that gets visitors to the information they need quickly and easily.
The IWCO Direct and SCG teams also crafted updated copy for the website to meet current best SEO (Search Engine Optimization) practices and – more importantly – to reflect the innovation, technology and knowledge that IWCO Direct brings to the direct marketing industry.
Finally, we collaborated with IWCO Direct on a new model to define their capabilities (strategy, creative and production) around the theme of “Creating Customers.” This model enhances the company’s successful “Power your Marketing” brand message while distilling its myriad capabilities and service offerings into a streamlined statement.
We’re honored that IWCO Direct entrusted us to design and build its new site. Our web team (Robby Cecil, Brian Larson, Trevor Nolte, and Ryan Pederson) truly rose to the occasion to deliver an exceptional website.
Their technical acumen, years of design experience and eye for detail drove the success of this project, but SCG’s long relationship with the client and our integrated marketing and branding capabilities were equally important. Over the years, we’ve conducted our BrandVision™ process with IWCO Direct, helped create and manage a robust corporate blogging program and supported media relations and internal communications. We understand their business and their brand – and that shows in the quality of the new IWCO.com.
While many companies develop websites, SCG brings something unique to the process. Our experience in integrating marketing, branding, copywriting, SEO, art direction and PR creates a site that is beautiful, builds business and works like a charm. If you’re interested in learning more about how SCG can create a website that fits your business and brand contact us today.