How We See the World

Our approach to marketing and communications is best summed up with our agency motto: “Spark - Simplify - Soar.” Those three simple words represent the methods we use to distill your company’s vision into a brand message that will help you reach your customers. It’s a process that’s fueled by creativity, driven by ingenuity and guided by experience. Our clients know it works; they’ve seen the results for themselves.

our-philosophy-model

Spark

SCG lives at the nexus of creativity and research. We believe that the creative spark is the most essential part of a standout marketing and communications plan. However, without a deep knowledge and understanding of a company’s brand and business goals, you can’t use that creativity effectively.

To become a true partner with your company, we start by doing our homework. Our BrandVision™ research process will help you understand where your brand is today and where it needs to go in the future to drive growth. We’ll analyze every aspect of your business, marketing and communications – and study what the competition is doing. This process helps us understand your brand’s strengths, and identify opportunities for growth and ways to gain a competitive advantage over the competition.

Simplify

After we’ve taken the time to understand what makes your company special, we take the complexities of your business and transform them into a simple, positive message that will captivate your potential customers. Our branding and messaging that stands out from the crowd, just like your business.

With that message in mind, we’ll develop a custom marketing and communications plan that creates the perfect positioning for your company – and deliver it to an expertly targeted audience through digital, social, multimedia and traditional communications channels.

Soar

At SCG, we pride ourselves on being nimble and responsive. When an opportunity presents itself, we will move quickly to capitalize on it. That’s why our clients trust us. That trust is the reason SCG’s clients have worked with us for an average of 10-15 years in an industry where agency relationships can often be measured in months.

Our research-driven approach, coupled with our passion for creativity, results in programs that are both innovative and effective. We have the drive to tackle new challenges and push the envelope of innovation, and the experience to know what’s appropriate for each client’s unique goals.

Responsive, Results-Driven Approach

Strother Communications Group is a fully integrated marketing agency has knowledge to help put your business on the cutting edge, and the experience to help you stay there. If you’re interested in learning more about how we can help you grow your business, contact us. We can’t wait to get started.

Capabilities

We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.

Advertising

Our team develops ads to put your message in motion across digital, broadcast and traditional media. Our internal communications capabilities will engage your employees.

Learn More

Web Design and Development

Our web designers will revitalize your web presence with a fresh design that’s optimized for mobile. Because we’re a fully integrated agency, we can build a site that’s perfectly aligned with your brand message & marketing.

Media Relations

Story placements are still one of the most important parts putting your message in motion. SCG has the experience and relationships to create high-profile media opportunities for your brand.

Learn More

Video Production

SCG creates marketing videos that sizzle. Our in-house production staff handles your entire project from shooting to editing, capturing the excitement of your brand to attract prospects.

Video Productions

Graphic Design

Our design team will work with you to create eye-catching logos, art assets, packaging, icons and brand standards that convey your message in a way that’s modern and timeless.

Research

Research is the foundation of everything we do. Our IPQ Research™ process identifies your brand’s strengths, opportunities for growth and competitive advantages so we create a plan perfectly tailored to grow your business.

Learn More

Branding

Combining brand research, messaging and design, the SCG team are experts at setting you apart from the crowd to build the foundation for your future success. Our data-driven approach delivers results.

Learn More

Content Marketing

Our integrated, multimedia content marketing keeps your message in motion to build your audience and create actionable sales leads. Let SCG create compelling blogs, case studies, e-books, video and podcasts for your business.

Learn More

Photography

SCG’s nimble, in-house photographers have the skill, experience to deliver amazing on-site event photography, corporate headshots, product photography and everything in between.

Learn More

Marketing Services

We’ll create a multichannel digital marketing campaign for your brand by crafting a message that resonates. Then we use our expertise in content creation, SEO, and display advertising to target your customers.

Sales Support

Making a great first impression is crucial to any sales meeting. SCG’s in-house design team can create brochures, sales sheets, signs and trade show graphics materials to make your brand stand out from the crowd.

Internal Communications

SCG creates multi-channel employee outreach programs to inform and inspire, based on corporate values that integrated perfectly with your brand and business goals.