How We See the World

Our approach to marketing and communications is best summed up with our agency motto: “Spark - Simplify - Soar.” Those three simple words represent the methods we use to distill your company’s vision into a brand message that will help you reach your customers. It’s a process that’s fueled by creativity, driven by ingenuity and guided by experience. Our clients know it works; they’ve seen the results for themselves.

our-philosophy-model

Spark

SCG lives at the nexus of creativity and research. We believe that the creative spark is the most essential part of a standout marketing and communications plan. However, without a deep knowledge and understanding of a company’s brand and business goals, you can’t use that creativity effectively.

To become a true partner with your company, we start by doing our homework. Our BrandVision™ research process will help you understand where your brand is today and where it needs to go in the future to drive growth. We’ll analyze every aspect of your business, marketing and communications – and study what the competition is doing. This process helps us understand your brand’s strengths, and identify opportunities for growth and ways to gain a competitive advantage over the competition.

Simplify

After we’ve taken the time to understand what makes your company special, we take the complexities of your business and transform them into a simple, positive message that will captivate your potential customers. Our branding and messaging that stands out from the crowd, just like your business.

With that message in mind, we’ll develop a custom marketing and communications plan that creates the perfect positioning for your company – and deliver it to an expertly targeted audience through digital, social, multimedia and traditional communications channels.

Soar

At SCG, we pride ourselves on being nimble and responsive. When an opportunity presents itself, we will move quickly to capitalize on it. That’s why our clients trust us. That trust is the reason SCG’s clients have worked with us for an average of 10-15 years in an industry where agency relationships can often be measured in months.

Our research-driven approach, coupled with our passion for creativity, results in programs that are both innovative and effective. We have the drive to tackle new challenges and push the envelope of innovation, and the experience to know what’s appropriate for each client’s unique goals.

Responsive, Results-Driven Approach

At SCG, we pride ourselves on being nimble and responsive. When an opportunity presents itself, we will move quickly to capitalize on it. That’s why our clients trust us. That trust is the reason SCG’s clients have worked with us for an average of 10-15 years in an industry where agency relationships can often be measured in months.

Our research-driven approach, coupled with our passion for creativity, results in programs that are both innovative and effective. We have the drive to tackle new challenges and push the envelope of innovation, and the experience to know what’s appropriate for each client’s unique goals.

Capabilities

We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.

Public Relations

Our PR, communications & media relations experts place stories across traditional, digital & broadcast media. Our internal communications capabilities will engage your employees.

Branding

SCG’s BrandVision℠ process creates a unique message platform that's the basis of our marketing and communications efforts, crafting a brand identity that’s built to last.

Research

Through our IPQ Research™ process, we identify your brand’s strengths, opportunities and competitive advantages to create a plan perfectly tailored to grow your business.

Advertising

We're experts in advertising & media buying in all channels – online, radio, print, billboard & television. We coordinate your campaign's content to achieve maximum impact.

Digital

We’ll create a multichannel digital marketing campaign that resonates, then use our expertise in content creation, SEO and display advertising to target your customers.

Sales Support

SCG’s in-house design team helps you create a great first impression with brochures, sales sheets, signs and trade show graphics materials to make your brand stand out.

Web Development

Our web designers will revitalize your web presence with a fresh, mobile-optimized design. As an integrated agency, we can build a site that’s perfectly aligned with your marketing.

Creative

Our experts have years of experience in multimedia & content writing. Whether it’s blogging, case studies, video or social media, we know how to captivate your customers.