Photography

The Minneapolis Club

In the age of Instagram, telling your brand’s story through compelling photography is essential. It’s important that your photography properly reflects your brand and only the highest quality work will do. That’s why SCG has a full-service, in-house photography department. Our professional photographers have the skill, experience and equipment to do on-site event photography, corporate headshots, product photography and everything in between.

Most importantly, our photography services are done completely in-house, saving you money in day rates and licensing fees to freelancers. You’ll pay less and own all your photographic assets. You’ll also rest assured that your photography is in line with your broader brand and marketing standards. Read more about how SCG’s photography capture one of the Twin Cities’ most timeless institutions, the Minneapolis Club.

Goal

Catered dining at The Minneapolis Club is definitely an extraordinary experience, but until recently, the Club was lacking great photos to show off Chef Håkan Lundberg’s creative cuisine. Many of its existing photos were either low resolution or featured items that had since been rotated off the menu. The Club needed up-to-date food photography that did justice to the work of Chef Lundberg and his culinary team.  

Idea

Photo shoots with food can get ridiculous—involving professional food stylists, elaborate lighting equipment, and even “prop” foods standing in for more delicate items (e.g. mashed potatoes as ice cream). But SCG’s talented team of Ryan Pederson and Trevor Nolte proposed keeping it simple and lightning speed: shooting items on a multi-course tasting menu during a real catered event, capturing shots in the narrow window of time between completion in the kitchen and service in the dining room.  

Success

The results speak for themselves—mouthwatering shots of the Club’s catering options that make every morsel look delectable (and like they might have taken hours to compose!). The photos are published in print collateral, social media, and on the Club’s website, helping reinforce the Club’s reputation as a fine dining innovator. Are you hungry just looking at them? Then our work here is done. 

Results

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Site Traffic Increase
Newsletter Subscribers
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Social Media Reach Increase