How We See The World

In three simple words...


Our approach to marketing and communications is best summed up with our agency motto: “Spark - Simplify - Soar.” Those three simple words represent the methods we use to distill your company’s vision into a brand message that will help you reach your customers. It’s a process that’s fueled by creativity, driven by ingenuity and guided by experience. Our clients know it works; they’ve seen the results for themselves.



SCG lives at the nexus of creativity and research. We believe that the creative spark is the most essential part of a standout marketing and communications plan. However, without a deep knowledge and understanding of a company’s brand and business goals, you can’t use that creativity effectively.
To become a true partner with your company, we start by doing our homework. Our BrandVision™ research process will help you understand where your brand is today and where it needs to go in the future to drive growth. We’ll analyze every aspect of your business, marketing and communications – and study what the competition is doing. This process helps us understand your brand’s strengths, and identify opportunities for growth and ways to gain a competitive advantage over the competition.



After we’ve taken the time to understand what makes your company special, we take the complexities of your business and transform them into a simple, positive message that will captivate your potential customers. Our branding and messaging that stands out from the crowd, just like your business.
With that message in mind, we’ll develop a custom marketing and communications plan that creates the perfect positioning for your company – and deliver it to an expertly targeted audience through digital, social, multimedia and traditional communications channels.



At SCG, we pride ourselves on being nimble and responsive. When an opportunity presents itself, we will move quickly to capitalize on it. That’s why our clients trust us. That trust is the reason SCG’s clients have worked with us for an average of 10-15 years in an industry where agency relationships can often be measured in months.
Our research-driven approach, coupled with our passion for creativity, results in programs that are both innovative and effective. We have the drive to tackle new challenges and push the envelope of innovation, and the experience to know what’s appropriate for each client’s unique goals.



At SCG, we pride ourselves on being nimble and responsive. When an opportunity presents itself, we will move quickly to capitalize on it. That’s why our clients trust us. That trust is the reason SCG’s clients have worked with us for an average of 10-15 years in an industry where agency relationships can often be measured in months.
Our research-driven approach, coupled with our passion for creativity, results in programs that are both innovative and effective. We have the drive to tackle new challenges and push the envelope of innovation, and the experience to know what’s appropriate for each client’s unique goals.



Public Relations

Brand Strategy & Execution

Research

Advertising

Digital Strategy & Execution

Direct Marketing

Web Design

Creative & Content

We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.