Writing

Learning When Words Became Words Thanks to the Merriam-Webster “Time Traveler”

When did a word officially become a word? Merriam-Webster’s Time Traveler tool lets you learn about an era based on the words it added to the dictionary.

The Most Dangerous Writing App forces you to write - or erases your text

The Most Dangerous Writing App Will Cure Your Writer’s Block – Or Else!

I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who…

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For…

"Over" or "More Than" – SCGPR

Nothing Matters Anymore Because You Can Use “Over” Instead of “More Than”

The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?

Content Marketing, Stephen King & the Art of the Appetizer

Content Marketing, Stephen King & the Art of the Appetizer

This week’s post isn’t so much about something new that I learned, but rather a tried-and-true practice like content marketing being reinforced by one of my personal heroes: Stephen King, the master of horror. You might be wondering how those two seemingly disparate things could be connected. Allow me to explain…

5 Tips for Writing an Effective Facebook Post

Like email, social media can be a low-cost, highly-targeted lead generation tool. As a loyalty tool, it’s also a great way to stay in touch with your biggest fans and quickly respond to your most fervent detractors. (You have them, whether you think so or not. This is the internet.) One thing social media should…

Ten Tips to Write a Corporate Newsletter for Employee Retention

Employee retention is one of the most universal issues companies face. This is especially true for companies that require specialized skills and are located outside of major populations. What to do? Writing a well-defined corporate newsletter not only helps with employee retention, it reinforces company culture. A report last year by Catalyst supports the use…

How Good Reading Habits Improve Content Writing

It was Stephen King, one of my favorite authors, who said, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” I read that quote several years ago and it stuck with me. Reading and writing have a symbiotic relationship – each skill informs and…