Writing

How to Come Up with Content Marketing Ideas that Actually Work

Whether you’re creating content as basic as a blog post or as sophisticated as an interactive brochure, your efforts will be rewarded only if you actually engage your target audience, answer their questions and prove your value to them.

The Most Dangerous Writing App forces you to write - or erases your text

The Most Dangerous Writing App Will Cure Your Writer’s Block – Or Else!

I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who…

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For…

Headline Writing Tips to Kill Clickbait Once and For All – SCGPR

Tips for Writing a Great Headline (Because the World Could Always Use Less Shameless Clickbait)

Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.

"Over" or "More Than" – SCGPR

Nothing Matters Anymore Because You Can Use “Over” Instead of “More Than”

The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?

Samples of stock imagery

Four Tips for Choosing the Right Stock Photography to Make Your Content Soar

More often than not, the image you tie to your content is the first thing that catches a reader’s eyes. Ideally, your image is just as compelling as the copy to encourage the reader to continue on. But what if the stock photo you’ve selected is not compelling? There’s a world of bad stock photography…

How To Avoid Making a Facebook Faux Pas

In our last blog post, we offered a few tips for writing an effective Facebook post for your business and how best to foster engagement among your audience. As mentioned, that’s not always easy to do in today’s over-saturated social media market. There will always be folks on the internet trying to elbow their way…

5 Tips for Writing an Effective Facebook Post

Like email, social media can be a low-cost, highly-targeted lead generation tool. As a loyalty tool, it’s also a great way to stay in touch with your biggest fans and quickly respond to your most fervent detractors. (You have them, whether you think so or not. This is the internet.) One thing social media should…

Ten Tips to Write a Corporate Newsletter for Employee Retention

Employee retention is one of the most universal issues companies face. This is especially true for companies that require specialized skills and are located outside of major populations. What to do? Writing a well-defined corporate newsletter not only helps with employee retention, it reinforces company culture. A report last year by Catalyst supports the use…

How Good Reading Habits Improve Content Writing

It was Stephen King, one of my favorite authors, who said, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” I read that quote several years ago and it stuck with me. Reading and writing have a symbiotic relationship – each skill informs and…