Tips

5 Quick UI Animation Tips to Make Your Website Move Users

Gone are the days when Flash ruled the web in terms of motion design, animation and interactivity. This is when I got my start with web development and design, and it was the time of the uselessly dreaded Y2K bug and when the dot com bubble went ker-plop! In retrospect, things were simpler back then.…

Color Theory for Marketing Design – SCGPR

Color Theory is Essential for Marketing Designers of All Skill Levels

Designing anything with color – logos, ads, banners, newsletters, business cards, websites – can be overwhelming for anyone, whether it’s your profession or just a hobby. But once you understand the basics of color theory, you can start to uncover and master the mechanics and tricks of the trade.

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back…

Brave Web Browser Privacy – SCGPR

Speedy Surfing with the Brave Web Browser

What web browser are you using to read this blog article? Chances are it’s Chrome if you’re on a non-mobile device or an Android phone – and, let me guess, Safari if you’re an iPhone user?

Punching Above Our Weight Class: How We Solve and Simplify Better Than Others

At Strother Communications Group, our unifying goal is a high level of quality and polish and has been for 26 years. Every detail counts for our clients and reflects on the agency. When our advisory board offered to lead an offsite meeting to provide fresh perspective on how to take the agency to an even…

Stop Using So Many Instagram Hashtags – SCGPR

Maybe Cool It with the Hashtags

About 125 million hashtags are used every day on Twitter alone (including some by yours truly). Instagram, on the other hand, thinks that might be simply too many. After all, what good is a hashtag if everything’s a hashtag?

Responding to Negative Reviews Online

8 Guidelines for Online Brand Managers When Responding to Negative Reviews

No business likes to get negative feedback. But if you’re an online brand manager, you need to be prepared to respond to negative reviews, and respond quickly, if one gets posted. From Yelp to Facebook and Google Listings to Glassdoor, social networks and online reviews are opportunities for brands to shine. Responding shows that a…

The Collaborative Web Design Process That Created Our New Website

Welcome to the new SCGPR.com. We think it looks great, and we’re proud that it was developed completely in-house through a detailed planning and development process that drew on all our agency’s capabilities. At Strother Communications Group (SCG), we have a collaborative, multi-disciplinary approach to marketing, communications, web design and public relations. We’ve believe that…

Samples of stock imagery

Four Tips for Choosing the Right Stock Photography to Make Your Content Soar

More often than not, the image you tie to your content is the first thing that catches a reader’s eyes. Ideally, your image is just as compelling as the copy to encourage the reader to continue on. But what if the stock photo you’ve selected is not compelling? There’s a world of bad stock photography…

Runners walking on course

The 5 Traits Blogging and One Simple Exercise Have in Common

The other day I clicked on the type of article I’m embarrassed to admit caught my eye. I’ll save you a similar fate: “Harley Pasternak’s Best Weight-Loss Tip Is So Easy, You’ll Think He’s Kidding” is completely focused on the importance of walking. That’s right; one of the best pieces of advice from a renowned…