Tips

Spark email app

How the Spark Email Client Won My Heart

When it comes to email clients (the apps you use to read, send and organize your emails) my guess would be that most individuals pick one and stick with it—or, for work, they use what the job demands. Believe it or not, there are some great alternative email clients out there. Many of these apps are free…

How to Come Up with Content Marketing Ideas that Actually Work

Whether you’re creating content as basic as a blog post or as sophisticated as an interactive brochure, your efforts will be rewarded only if you actually engage your target audience, answer their questions and prove your value to them.

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For…

Website Conversion Tips – SCGPR

Website Conversion Tips for When “Conversions” Aren’t Sales

E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.

Tips for Google Ads

Three Tips for Success in Google Ads

Of all the approaches to marketing available today, Google Ads offers perhaps the most robust and detail-oriented tools to get your message in front of consumers’ eyes. Here’s how to get started.

5 Quick UI Animation Tips to Make Your Website Move Users

Gone are the days when Flash ruled the web in terms of motion design, animation and interactivity. This is when I got my start with web development and design, and it was the time of the uselessly dreaded Y2K bug and when the dot com bubble went ker-plop! In retrospect, things were simpler back then.…

Color Theory for Marketing Design – SCGPR

Color Theory is Essential for Marketing Designers of All Skill Levels

Designing anything with color – logos, ads, banners, newsletters, business cards, websites – can be overwhelming for anyone, whether it’s your profession or just a hobby. But once you understand the basics of color theory, you can start to uncover and master the mechanics and tricks of the trade.

Samples of stock imagery

Four Tips for Choosing the Right Stock Photography to Make Your Content Soar

More often than not, the image you tie to your content is the first thing that catches a reader’s eyes. Ideally, your image is just as compelling as the copy to encourage the reader to continue on. But what if the stock photo you’ve selected is not compelling? There’s a world of bad stock photography…

Runners walking on course

The 5 Traits Blogging and One Simple Exercise Have in Common

The other day I clicked on the type of article I’m embarrassed to admit caught my eye. I’ll save you a similar fate: “Harley Pasternak’s Best Weight-Loss Tip Is So Easy, You’ll Think He’s Kidding” is completely focused on the importance of walking. That’s right; one of the best pieces of advice from a renowned…

How To Avoid Making a Facebook Faux Pas

In our last blog post, we offered a few tips for writing an effective Facebook post for your business and how best to foster engagement among your audience. As mentioned, that’s not always easy to do in today’s over-saturated social media market. There will always be folks on the internet trying to elbow their way…