Social Media

Corporate Social Media Is Actually Awesome if You Use It Right

Corporate social media marketing should be more about serving your audience and fostering connection than self-promotion.

Good Targeting Gets Even Better with LinkedIn Interest Targeting

LinkedIn campaigns are a great way to get messages in front of a targeted, qualified audience, and the site recently added a new capability that will give us even more targeting power.

Don’t Let Facebook’s Circle Photo Crop Ruin Your Social Branding

First impressions mean a lot, so don’t flub your company’s with a bad profile photo. Here’s how to make the most of Facebook’s circle-cropped profile photo.

Sorry, But You May Not Have Really Appeared in 10 LinkedIn Searches This Week

If you’re like me, you often receive emails from LinkedIn with a subject line that says you appeared in X number of searches this week. If you’re also like me, you never looked too closely at those emails, but did appreciate knowing people were seeking you out directly or looking for someone with your skillset.

Could Twitter Actually Be Improving?

Could It Be? Could Twitter Actually Be Improving?

In terms of popular opinion, Twitter has been trending downward for awhile now. For the past few years, the giant tech company has been embroiled in no shortage of challenges: parsing through Russian bots, stamping out terrorism recruitment, and being the center of debate surrounding what free speech means.

Changes to Google Reviews for Businesses – SCGPR

Google Will Now Notify Reviewers When Brands Respond

I recently blogged about the importance of responding to negative reviews online, but as Google has a tendency to do, they’ve added a feature that changes the game for online brand managers. This month, Google announced it will begin notifying consumers when a business responds to their Google Reviews, prompting them to view the reply…

Stop Using So Many Instagram Hashtags – SCGPR

Maybe Cool It with the Hashtags

About 125 million hashtags are used every day on Twitter alone (including some by yours truly). Instagram, on the other hand, thinks that might be simply too many. After all, what good is a hashtag if everything’s a hashtag?

Responding to Negative Reviews Online

8 Guidelines for Online Brand Managers When Responding to Negative Reviews

No business likes to get negative feedback. But if you’re an online brand manager, you need to be prepared to respond to negative reviews, and respond quickly, if one gets posted. From Yelp to Facebook and Google Listings to Glassdoor, social networks and online reviews are opportunities for brands to shine. Responding shows that a…

How To Avoid Making a Facebook Faux Pas

In our last blog post, we offered a few tips for writing an effective Facebook post for your business and how best to foster engagement among your audience. As mentioned, that’s not always easy to do in today’s over-saturated social media market. There will always be folks on the internet trying to elbow their way…

5 Tips for Writing an Effective Facebook Post

Like email, social media can be a low-cost, highly-targeted lead generation tool. As a loyalty tool, it’s also a great way to stay in touch with your biggest fans and quickly respond to your most fervent detractors. (You have them, whether you think so or not. This is the internet.) One thing social media should…