Social Media

Sorry, But You May Not Have Really Appeared in 10 LinkedIn Searches This Week

If you’re like me, you often receive emails from LinkedIn with a subject line that says you appeared in X number of searches this week. If you’re also like me, you never looked too closely at those emails, but did appreciate knowing people were seeking you out directly or looking for someone with your skillset.

Could Twitter Actually Be Improving?

Could It Be? Could Twitter Actually Be Improving?

In terms of popular opinion, Twitter has been trending downward for awhile now. For the past few years, the giant tech company has been embroiled in no shortage of challenges: parsing through Russian bots, stamping out terrorism recruitment, and being the center of debate surrounding what free speech means.

The Creative Power of a DIY Mindset

It’s easier than ever to find someone who can do something for you. But there’s value in DIY, too – more than the satisfaction of a job well done.

Behind the ☺️: How The Unicode Consortium Controls the World’s Emoji

Ever wondered how new emoji are created? There’s a worldwide council that approves all new emoji – for reasons of quality and to avoid controversy.

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back…

Changes to Google Reviews for Businesses – SCGPR

Google Will Now Notify Reviewers When Brands Respond

I recently blogged about the importance of responding to negative reviews online, but as Google has a tendency to do, they’ve added a feature that changes the game for online brand managers. This month, Google announced it will begin notifying consumers when a business responds to their Google Reviews, prompting them to view the reply…

Stop Using So Many Instagram Hashtags – SCGPR

Maybe Cool It with the Hashtags

About 125 million hashtags are used every day on Twitter alone (including some by yours truly). Instagram, on the other hand, thinks that might be simply too many. After all, what good is a hashtag if everything’s a hashtag?

Responding to Negative Reviews Online

8 Guidelines for Online Brand Managers When Responding to Negative Reviews

No business likes to get negative feedback. But if you’re an online brand manager, you need to be prepared to respond to negative reviews, and respond quickly, if one gets posted. From Yelp to Facebook and Google Listings to Glassdoor, social networks and online reviews are opportunities for brands to shine. Responding shows that a…