SEO

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Tips to Improve Your Google Search Results with Two Simple Tools

These two useful Google search tools will help you get more exact and relevant results. Google is constantly improving its world-leading search engine. To deliver more relevant information, Google search algorithms often customizes your results based on your search history as well as what it views as related terms, synonyms or alternate spellings of your…

Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

Creating mobile-first content for Google’s new indexing paradigm can help site visibility, SEO, user experience and more – and luckily, it’s still all about great content.

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My Web Traffic Took a Nosedive. What Gives?

Web traffic may not be your most important KPI, but if you’ve seen a drop you probably want to get to the bottom of it. Here are some tips to investigate.

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show and you’ll get a main marketing website, Wikipedia or IMDb entries, news stories and other relevant content. But what if we want to go deeper…

Desktop is Dead (Sort Of): What Google’s Mobile-First Index Means for Your Web Design

Google’s new mobile-first index will look at the mobile version of your site before the desktop version. What does that mean for your site design?

Google Analytics for B2B

The Google Analytics Insights You Should Be Using for B2B

Marketers often stereotype Google Analytics as a B2C tool, particularly designed for e-commerce or consumer conversions. In reality, it’s incredibly powerful for targeting prospects and nurturing leads, no matter how niche your B2B company is.

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back…