Messaging

shot from the movie Free Solo

Free Solo is a Free Lesson in Persuasion

This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan rock formation in Yosemite National Park – without ropes. I had never heard of Alex Honnold nor thought much about free solo climbing until someone…

What is Your Marketing Really Signaling to Prospects and Customers?

Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.

Headline Writing Tips to Kill Clickbait Once and For All – SCGPR

Tips for Writing a Great Headline (Because the World Could Always Use Less Shameless Clickbait)

Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.

Millennials and Gen Z Marketing

I’m Not the Problem: Why Brands Can’t Bridge the Millennial/Gen Z Gap

Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.

"Over" or "More Than" – SCGPR

Nothing Matters Anymore Because You Can Use “Over” Instead of “More Than”

The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?

markers near a whiteboard

Transform Your Messaging for a Competitive Advantage

Make Customers Happy (and Competitors Jealous) The right messaging can literally transform your products and services. Without making a single physical modification, messaging alone can create competitive advantage and attract more customers. It’s worth repeating. Messaging alone can attract more customers. How? By artfully revealing the elements that are essential to interested prospects. This is…

The 40th Anniversary of a Key Message Gone Awry

Key messages are the building blocks for a strong brand – but if not done right, they can build a brand legacy you’d rather not have.  Today marks the 40th anniversary of just such a message. The Goal: Getting the Message Perfect Key messages are intended to grab the attention of your target audience while distinguishing…

Don’t Shoot the Messenger, Just Get the Message Right

We’ve all heard the old advice, “don’t shoot the messenger.” Actually it is very old, credited to Shakespeare in a reference from his history play King Henry IV, Part 2. Fast forward 415 years and there is still a relevant lesson here: it’s the message and not the delivery method that’s most important. If you…