differentiation

Red pencil standing out from crowd

How to Differentiate Your Brand

SCG helps clients differentiate their brands along three levels of product, which helps them realize and leverage their competitive advantages.

It’s Never Really About Price

Many marketers and sales professionals still assume that price is a top consideration in B2B sales, but our 20 years of research have shown otherwise. Read Patrick Strother’s thoughts on why selling on price alone is a failure.

Unlock the Power of Your Brand With This Proven Marketing Strategy

SCG was founded in 1992 based on a simple but powerful idea. We believed that integrated marketing communication tactics built around a common message platform would be more effective and efficient than the typical silo approach that existed nearly 25 years ago. We also came to believe that the message platform should be the basis…