The argument for using content marketing for B2B companies is no longer an argument at all. Last week we shared that nearly all B2B buyers research extensively online as part of their purchase process. Once they narrow their choices, nearly half of these buyers view 3-5 pieces of content, often from a company’s blog, before…
According to a 2014 State of B2B Procurement study, 94% of B2B buyers research extensively online as part of their purchase process. They’ll go through Google searches, check business websites, visit aggregate list sites and read user reviews all before making their final decision. One of the best ways for your company to show up…
Not using content marketing for loyalty efforts just because you’re B2B? That’s a missed opportunity.
Creating mobile-first content for Google’s new indexing paradigm can help site visibility, SEO, user experience and more – and luckily, it’s still all about great content.
Web traffic may not be your most important KPI, but if you’ve seen a drop you probably want to get to the bottom of it. Here are some tips to investigate.
Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.
“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.
Remember the joke on “Friends” about neatnik Monica’s impressive number of towel categories, including “fancy,” “guest” and “fancy guest”? This week I learned that Monica’s towel categorization illustrates a common problem with website usability…
In the most recent 41 Stories blog, I discussed how effective communication can be used to reinforce company culture and retain employees. Considering employee engagement is the most effective way to address this important issue in companies of all sizes, I wanted to get into the nitty-gritty of corporate newsletter content, highlighting seven content ideas…
SCG was founded in 1992 based on a simple but powerful idea. We believed that integrated marketing communication tactics built around a common message platform would be more effective and efficient than the typical silo approach that existed nearly 25 years ago. We also came to believe that the message platform should be the basis…