Content Strategy

B2B Content Marketing for Loyalty – SCGPR

Only 54% of B2Bs Use Content Marketing to Build Loyalty. Don’t Be Part of the 46%

Not using content marketing for loyalty efforts just because you’re B2B? That’s a missed opportunity.

Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

Creating mobile-first content for Google’s new indexing paradigm can help site visibility, SEO, user experience and more – and luckily, it’s still all about great content.

2 business people upset over chart trending downward

My Web Traffic Took a Nosedive. What Gives?

Web traffic may not be your most important KPI, but if you’ve seen a drop you probably want to get to the bottom of it. Here are some tips to investigate.

What is Your Marketing Really Signaling to Prospects and Customers?

Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.

Do I Need Content Strategy for My Small Website?

“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.

Polyhierarchies Card Sort

Break the Information Architecture Rules with Polyhierarchies

Remember the joke on “Friends” about neatnik Monica’s impressive number of towel categories, including “fancy,” “guest” and “fancy guest”? This week I learned that Monica’s towel categorization illustrates a common problem with website usability…

Engage Employees with these Seven Content Ideas for Your Corporate Newsletter

In the most recent 41 Stories blog, I discussed how effective communication can be used to reinforce company culture and retain employees. Considering employee engagement is the most effective way to address this important issue in companies of all sizes, I wanted to get into the nitty-gritty of corporate newsletter content, highlighting seven content ideas…

Unlock the Power of Your Brand With This Proven Marketing Strategy

SCG was founded in 1992 based on a simple but powerful idea. We believed that integrated marketing communication tactics built around a common message platform would be more effective and efficient than the typical silo approach that existed nearly 25 years ago. We also came to believe that the message platform should be the basis…

Sizzling Bacon

Six Tips for Creating Content That Sizzles

There’s no doubt “killer content” is a hot topic in B2B marketing. The concept of content has gotten so popular that Chief Content Officer is the latest position to get a placard hung on the door of the C-level suite. The concept is quite simple – provide great content that turns prospects into customers. The…