content marketing

Traveler Writing Tool

Traveler: A Distraction-Free Writing Tool for a Distraction-Filled World

We live in a world filled with distractions. More and more, companies are elbowing each other in an attempt to vie for your attention. This results in a cacophony of, well… things: ads, posts, videos, etc. This can make writing more difficult than it needs to be because it means there’s always something else to see…

The Most Dangerous Writing App forces you to write - or erases your text

The Most Dangerous Writing App Will Cure Your Writer’s Block – Or Else!

I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who…

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For…

Headline Writing Tips to Kill Clickbait Once and For All – SCGPR

Tips for Writing a Great Headline (Because the World Could Always Use Less Shameless Clickbait)

Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.

Website Conversion Tips – SCGPR

Website Conversion Tips for When “Conversions” Aren’t Sales

E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.

ideas for blogging content

When the Well Runs Dry: 8 Tips for Coming Up with Fresh Blog Topics

Content is king: Almost everyone in marketing has read that headline or heard that phrase. But if you’re responsible for developing your company’s blog calendar, you know how heavy that crown can become. The seemingly bottomless well of great blog topics you had when you first got the blog running can quickly dry up, particularly…