B2B Simplified

From our 41st floor perch in the Campbell Mithun Tower, SCG’s B2B Simplified Blog helps you understand how the latest marketing trends, technology and best practices will make your products stand out.

Craft CMS Code - Twig/HTML/Tailwind CSS/Functional CSS

Why Web Development Pros Love Craft CMS

By Brian Larson October 5, 2018

Whether you’re a front-end web developer, designer or marketing professional at a midsize business, choosing the right web content management system (CMS) for your specific needs is overwhelming. The hardest part just may be that many CMSs are great solutions when implemented safely and properly. But as Matt explained last week, at SCG we have a new favorite—and it’s Craft. While Matt walked through this CMS from the perspective of a content creator, I’m going to tell you why it’s…

Sorry, But You May Not Have Really Appeared in 10 LinkedIn Searches This Week

By Jeron Udean September 27, 2018

If you’re like me, you often receive emails from LinkedIn with a subject line that says you appeared in X number of searches this week. If you’re also like me, you never looked too closely at those emails, but did appreciate knowing people were seeking you out directly or looking for someone with your skillset.

Craft CMS logo

A Creative’s Guide to Craft CMS

By Matt Helgeson September 27, 2018

The team at Strother Communications Group has created websites for organizations of every size, from the University of Minnesota to entrepreneurial startups like Pinpoint Advisory. While we’re worked with many web development platforms and content management systems, for the last few years we’ve generally focused on the ultra-popular, easy-to-use WordPress CMS. But, after working with our team who developed the recently launched LearnItByArt.com for our client Pacon, I’ve have fallen in love with Craft. It’s a new, more streamlined and stable…

Could Twitter Actually Be Improving?

Could It Be? Could Twitter Actually Be Improving?

By Logan Lafferty September 21, 2018

In terms of popular opinion, Twitter has been trending downward for awhile now. For the past few years, the giant tech company has been embroiled in no shortage of challenges: parsing through Russian bots, stamping out terrorism recruitment, and being the center of debate surrounding what free speech means.

How to Come Up with Content Marketing Ideas that Actually Work

By Kate Tichy September 20, 2018

Whether you’re creating content as basic as a blog post or as sophisticated as an interactive brochure, your efforts will be rewarded only if you actually engage your target audience, answer their questions and prove your value to them.

Desktop is Dead (Sort Of): What Google’s Mobile-First Index Means for Your Web Design

By Jason Dafnis September 14, 2018

Google’s new mobile-first index will look at the mobile version of your site before the desktop version. What does that mean for your site design?

intern Phoebe Janisch

What I Learned Being an Intern at an Integrated Marketing Agency

By wpengine August 31, 2018
Categories: ,

Having the word “expert” next to your name in a leadership bio is no easy feat. Many claim it, but few actually live it. And as industry writers, we know that it takes a lot of planning, eyes, edits and rewrites before we can consider a project “complete” (and take notice the air quotes around the word “complete”) and deliver it with confidence.

PPC for B2B Blog Series

PPC for B2B Part 1: Casting a Small Net in a Big Sea

By Dana Farmer August 30, 2018

Whether you’re dabbling in marketing technologies or you’re a full-on MarTech nerd, you should understand the fundamentals of why PPC tactics are incredibly powerful for targeting prospects, no matter how niche your B2B company is. In this blog series, PPC for B2B, I will discuss how to use PPC (pay-per-click) tools for B2B campaigns, despite the misconception that they work best for B2C. While many PPC tools are designed to capture large audiences across their multiple internet browsing habits, they…

The Most Dangerous Writing App forces you to write - or erases your text

The Most Dangerous Writing App Will Cure Your Writer’s Block – Or Else!

By Matt Helgeson August 17, 2018

I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who was looking to conquer writer’s block. His solution is cunning – and a little bit evil. Basically, it’s the writing version of the 1990s Keanu…

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

By Phoebe Janisch August 16, 2018

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For marketers, writing in AP style makes it easier to stay on the same page with readers and get our messages across. And, of course, readers…