B2B Simplified

From our 41st floor perch in the Campbell Mithun Tower, SCG’s B2B Simplified Blog helps you understand how the latest marketing trends, technology and best practices will make your products stand out.

Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

By Jason Dafnis December 13, 2018

Creating mobile-first content for Google’s new indexing paradigm can help site visibility, SEO, user experience and more – and luckily, it’s still all about great content.

Lost Engagement Rings and Found Memories

By Pat Henning Strother December 7, 2018

I may have lost my mother’s would-be engagement ring years ago, but what I found this week were very pleasant memories of my mother.

2 business people upset over chart trending downward

My Web Traffic Took a Nosedive. What Gives?

By Kate Tichy December 6, 2018

Web traffic may not be your most important KPI, but if you’ve seen a drop you probably want to get to the bottom of it. Here are some tips to investigate.

How Great Photography Leads to Media Coverage

Great Photography is Your Most Powerful Tool for Getting Better Media Coverage

By Jeron Udean November 29, 2018
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Whether it’s a product announcement, executive hire or important award, having quality photos is key to getting the best B2B media coverage possible.

Spark email app

How the Spark Email Client Won My Heart

By Brian Larson November 16, 2018

When it comes to email clients (the apps you use to read, send and organize your emails) my guess would be that most individuals pick one and stick with it—or, for work, they use what the job demands. Believe it or not, there are some great alternative email clients out there. Many of these apps are free or “freemium.” After trying a small multitude of these I’ve fully switched over to the one that won my heart: It’s called Spark, from a…

Traveler Writing Tool

Traveler: A Distraction-Free Writing Tool for a Distraction-Filled World

By Logan Lafferty October 26, 2018

We live in a world filled with distractions. More and more, companies are elbowing each other in an attempt to vie for your attention. This results in a cacophony of, well… things: ads, posts, videos, etc. This can make writing more difficult than it needs to be because it means there’s always something else to see or read, which is an easy way to get you out of a writing groove. In response, there a bunch of new gimmicks popping up…

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

By Robby Cecil October 25, 2018

Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show and you’ll get a main marketing website, Wikipedia or IMDb entries, news stories and other relevant content. But what if we want to go deeper and find something on a specific site or omit certain words and content from our search? That is where Search Operators come in to help…

shot from the movie Free Solo

Free Solo is a Free Lesson in Persuasion

By Pat Henning Strother October 19, 2018
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This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan rock formation in Yosemite National Park – without ropes. I had never heard of Alex Honnold nor thought much about free solo climbing until someone raved about the movie. A day later as I was preparing for a creative session, I ran across a quote from Mr. Honnold talking about…

Close-up of a digital camera.

Product Photography 101: Teaching the Basics at Mound Westonka High School

By Trevor Nolte October 18, 2018

At SCG, we believe in the power of mentorship and giving back to our local community. Recently, my colleague Ryan Pederson and I had the opportunity to teach some basic product photography skills to AP art students at a local high school. We were invited to conduct an informal photography workshop with students from Mound Westonka High School’s AP Studio Art 3D: Design Portfolio class. These talented artists have spent the semester creating original 3D art in mediums like sculpture…

What is Your Marketing Really Signaling to Prospects and Customers?

By Patrick Strother October 12, 2018
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Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.