Google’s new mobile-first index will look at the mobile version of your site before the desktop version. What does that mean for your site design?
Having the word “expert” next to your name in a leadership bio is no easy feat. Many claim it, but few actually live it. And as industry writers, we know that it takes a lot of planning, eyes, edits and rewrites before we can consider a project “complete” (and take notice the air quotes around the word “complete”) and deliver it with confidence.
Whether you’re dabbling in marketing technologies or you’re a full-on MarTech nerd, you should understand the fundamentals of why PPC tactics are incredibly powerful for targeting prospects, no matter how niche your B2B company is. In this blog series, PPC for B2B, I will discuss how to use PPC (pay-per-click) tools for B2B campaigns, despite the misconception that they work best for B2C. While many PPC tools are designed to capture large audiences across their multiple internet browsing habits, they…
I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who was looking to conquer writer’s block. His solution is cunning – and a little bit evil. Basically, it’s the writing version of the 1990s Keanu…
As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For marketers, writing in AP style makes it easier to stay on the same page with readers and get our messages across. And, of course, readers…
It’s easier than ever to find someone who can do something for you. But there’s value in DIY, too – more than the satisfaction of a job well done.
Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.
E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.
Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.
“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.