Blog

From the top floor of the Campbell Mithun Tower, SCG’s 41 Stories blog is all about the latest marketing trends, technology and best practices.

Headline Writing Tips to Kill Clickbait Once and For All – SCGPR

Tips for Writing a Great Headline (Because the World Could Always Use Less Shameless Clickbait)

By Jason Dafnis August 9, 2018
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Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.

Website Conversion Tips – SCGPR

Website Conversion Tips for When “Conversions” Aren’t Sales

By Kate Tichy August 3, 2018
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E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.

Millennials and Gen Z Marketing

I’m Not the Problem: Why Brands Can’t Bridge the Millennial/Gen Z Gap

By Phoebe Janisch July 27, 2018
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Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.

Do I Need Content Strategy for My Small Website?

By Kate Tichy July 26, 2018
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“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.

"Over" or "More Than" – SCGPR

Nothing Matters Anymore Because You Can Use “Over” Instead of “More Than”

By Jason Dafnis July 20, 2018
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The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?

Tips for Google Ads

Three Tips for Success in Google Ads

By Logan Lafferty July 19, 2018
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Of all the approaches to marketing available today, Google Ads offers perhaps the most robust and detail-oriented tools to get your message in front of consumers’ eyes. Here’s how to get started.

cost of fireworks displays

If You Knew the Cost of Fireworks Displays, You Might Appreciate Them A Little More

By Jeron Udean July 13, 2018
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Like many of you, I spent last Wednesday watching a 4th of July fireworks display with my family. “Like many of you,” that is, unless you were planning to watch them in St. Paul, which made headlines by canceling this year’s show due to budget concerns.

5 Quick UI Animation Tips to Make Your Website Move Users

By Brian Larson July 12, 2018
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Gone are the days when Flash ruled the web in terms of motion design, animation and interactivity. This is when I got my start with web development and design, and it was the time of the uselessly dreaded Y2K bug and when the dot com bubble went ker-plop! In retrospect, things were simpler back then. Motion design, animation and sophisticated interactivity were all under one roof with Flash and it was super fun to design, animate and develop all within…

Behind the ☺️: How The Unicode Consortium Controls the World’s Emoji

By Matt Helgeson July 6, 2018
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Ever wondered how new emoji are created? There’s a worldwide council that approves all new emoji – for reasons of quality and to avoid controversy.

Color Theory for Marketing Design – SCGPR

Color Theory is Essential for Marketing Designers of All Skill Levels

By Trevor Nolte July 5, 2018
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Designing anything with color – logos, ads, banners, newsletters, business cards, websites – can be overwhelming for anyone, whether it’s your profession or just a hobby. But once you understand the basics of color theory, you can start to uncover and master the mechanics and tricks of the trade.