B2B Simplified

From our 41st floor perch in the Campbell Mithun Tower, SCG’s B2B Simplified Blog helps you understand how the latest marketing trends, technology and best practices will make your products stand out.

a photo of Minneapolis Club chef Hakan Lundberg and the WCCO Mid Morning Hosts

Media Relations: Håkan Lundberg Cooks Best Burger in Minneapolis on WCCO

By Matt Helgeson February 21, 2019
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SCG’s expert media relations team arranged another major television appearance for our client the Minneapolis Club. Last week, the Club’s renowned chefs Håkan Lundberg and Noel Teppo appeared on the Twin Cities’ number one morning show, WCCO Mid-Morning, to cook their famous Minneapolis Club Burger. Working with local broadcast is often the right choice to generate awareness and interest in consumer products and services. Media relations is just one of several visual tactics we use to help our clients reach…

the Google Logo with the word verbatim

Tips to Improve Your Google Search Results with Two Simple Tools

By Matt Helgeson February 18, 2019
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These two useful Google search tools will help you get more exact and relevant results. Google is constantly improving its world-leading search engine. To deliver more relevant information, Google search algorithms often customizes your results based on your search history as well as what it views as related terms, synonyms or alternate spellings of your query topic. However, sometimes you’ll find that the information presented isn’t what you were looking for. If you want a more exact match to your…

Learning When Words Became Words Thanks to the Merriam-Webster “Time Traveler”

By Logan Lafferty January 11, 2019
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When did a word officially become a word? Merriam-Webster’s Time Traveler tool lets you learn about an era based on the words it added to the dictionary.

Don’t Let Facebook’s Circle Photo Crop Ruin Your Social Branding

By Jason Dafnis January 10, 2019
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First impressions mean a lot, so don’t flub your company’s with a bad profile photo. Here’s how to make the most of Facebook’s circle-cropped profile photo.

Behind the scenes of video production or video shooting at studio location with film crew camera team

Why B2B Video Marketing is Essential in 2019

By Pat Henning Strother December 27, 2018
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B2B video is the perfect way to put your message in motion to attract and convert prospects, as well as boost your recruiting efforts. Video should be considered an essential element in your 2019 content marketing plan for several reasons. 1. B2B Prospects Watch Video The explosive growth in YouTube video sharing is no secret. The platform now has about a billion users. This is almost one-third of internet users world-wide. A meaningful portion of those users are also the…

Seinfeld Teaches Us About Product Launch

What Seinfeld Can Teach Us About a Successful Product Launch

By Logan Lafferty December 20, 2018
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Around the office, I’m known as the resident Seinfeld fan. Actually, “fan” might be a conservative description. It’s not uncommon for me to find instances throughout the day that harken back to a particular episode of Seinfeld (it’s a disease, really). Some of my previous blog posts have been at the intersection of my personal interests and what we do at SCG. Well, my friends, this post is no different. I’m about to dig into what the greatest show ever…

iPhone screen showing Bedtime feature

My iPhone Alarm Has Been Unnecessarily Bad for Years

By Kate Tichy December 14, 2018
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Apple’s user interface for iPhone alarms may have stuck you with unpleasant wake-up sounds. The Bedtime feature provides a better way—if you find it.

Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

By Jason Dafnis December 13, 2018
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Creating mobile-first content for Google’s new indexing paradigm can help site visibility, SEO, user experience and more – and luckily, it’s still all about great content.

Lost Engagement Rings and Found Memories

By Pat Henning Strother December 7, 2018
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I may have lost my mother’s would-be engagement ring years ago, but what I found this week were very pleasant memories of my mother.

2 business people upset over chart trending downward

My Web Traffic Took a Nosedive. What Gives?

By Kate Tichy December 6, 2018
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Web traffic may not be your most important KPI, but if you’ve seen a drop you probably want to get to the bottom of it. Here are some tips to investigate.