B2B Simplified

From our 41st floor perch in the Campbell Mithun Tower, SCG’s B2B Simplified Blog helps you understand how the latest marketing trends, technology and best practices will make your products stand out.

faces illustrating Likert scale

Looking for a Real Competitive Advantage? You Need Primary Research.

By Patrick Strother March 6, 2019

Primary research is one of those things that’s easy to put off. It can often seem like a luxury and take months to properly complete. Further, you never really know the true value of it until it’s done. It’s a bit of a leap of faith. So why do it? There are three main reasons to conduct primary research. The first is to challenge your own beliefs and assumptions about what your market values. The second is to send a…

two pizzas

Need Creative Ideas? Then Use Small Teams

By Jeron Udean February 28, 2019

A new study has determined that the smaller the group working on a problem, the more likely it is to generate innovative solutions.

It’s Never Really About Price

By Patrick Strother February 26, 2019

Many marketers and sales professionals still assume that price is a top consideration in B2B sales, but our 20 years of research have shown otherwise. Read Patrick Strother’s thoughts on why selling on price alone is a failure.

a photo of Minneapolis Club chef Hakan Lundberg and the WCCO Mid Morning Hosts

Media Relations: Håkan Lundberg Cooks Best Burger in Minneapolis on WCCO

By Matt Helgeson February 21, 2019
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SCG’s expert media relations team arranged another major television appearance for our client the Minneapolis Club. Last week, the Club’s renowned chefs Håkan Lundberg and Noel Teppo appeared on the Twin Cities’ number one morning show, WCCO Mid-Morning, to cook their famous Minneapolis Club Burger. Working with local broadcast is often the right choice to generate awareness and interest in consumer products and services. Media relations is just one of several visual tactics we use to help our clients reach…

the Google Logo with the word verbatim

Tips to Improve Your Google Search Results with Two Simple Tools

By Matt Helgeson February 18, 2019
Categories: ,

These two useful Google search tools will help you get more exact and relevant results. Google is constantly improving its world-leading search engine. To deliver more relevant information, Google search algorithms often customizes your results based on your search history as well as what it views as related terms, synonyms or alternate spellings of your query topic. However, sometimes you’ll find that the information presented isn’t what you were looking for. If you want a more exact match to your…

Learning When Words Became Words Thanks to the Merriam-Webster “Time Traveler”

By Logan Lafferty January 11, 2019

When did a word officially become a word? Merriam-Webster’s Time Traveler tool lets you learn about an era based on the words it added to the dictionary.

Don’t Let Facebook’s Circle Photo Crop Ruin Your Social Branding

By Jason Dafnis January 10, 2019

First impressions mean a lot, so don’t flub your company’s with a bad profile photo. Here’s how to make the most of Facebook’s circle-cropped profile photo.

Behind the scenes of video production or video shooting at studio location with film crew camera team

Why B2B Video Marketing is Essential in 2019

By Pat Henning Strother December 27, 2018

B2B video is the perfect way to put your message in motion to attract and convert prospects, as well as boost your recruiting efforts. Video should be considered an essential element in your 2019 content marketing plan for several reasons. 1. B2B Prospects Watch Video The explosive growth in YouTube video sharing is no secret. The platform now has about a billion users. This is almost one-third of internet users world-wide. A meaningful portion of those users are also the…

Seinfeld Teaches Us About Product Launch

What Seinfeld Can Teach Us About a Successful Product Launch

By Logan Lafferty December 20, 2018

Around the office, I’m known as the resident Seinfeld fan. Actually, “fan” might be a conservative description. It’s not uncommon for me to find instances throughout the day that harken back to a particular episode of Seinfeld (it’s a disease, really). Some of my previous blog posts have been at the intersection of my personal interests and what we do at SCG. Well, my friends, this post is no different. I’m about to dig into what the greatest show ever…

iPhone screen showing Bedtime feature

My iPhone Alarm Has Been Unnecessarily Bad for Years

By Kate Tichy December 14, 2018

Apple’s user interface for iPhone alarms may have stuck you with unpleasant wake-up sounds. The Bedtime feature provides a better way—if you find it.