Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.
E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.
Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.
“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.
The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?
Of all the approaches to marketing available today, Google Ads offers perhaps the most robust and detail-oriented tools to get your message in front of consumers’ eyes. Here’s how to get started.
Like many of you, I spent last Wednesday watching a 4th of July fireworks display with my family. “Like many of you,” that is, unless you were planning to watch them in St. Paul, which made headlines by canceling this year’s show due to budget concerns.
Gone are the days when Flash ruled the web in terms of motion design, animation and interactivity. This is when I got my start with web development and design, and it was the time of the uselessly dreaded Y2K bug and when the dot com bubble went ker-plop! In retrospect, things were simpler back then. Motion design, animation and sophisticated interactivity were all under one roof with Flash and it was super fun to design, animate and develop all within…
Designing anything with color – logos, ads, banners, newsletters, business cards, websites – can be overwhelming for anyone, whether it’s your profession or just a hobby. But once you understand the basics of color theory, you can start to uncover and master the mechanics and tricks of the trade.