Blog

From the top floor of the Campbell Mithun Tower, SCG’s 41 Stories blog is all about the latest marketing trends, technology and best practices.

Traveler Writing Tool

Traveler: A Distraction-Free Writing Tool for a Distraction-Filled World

By Logan Lafferty October 26, 2018
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We live in a world filled with distractions. More and more, companies are elbowing each other in an attempt to vie for your attention. This results in a cacophony of, well… things: ads, posts, videos, etc. This can make writing more difficult than it needs to be because it means there’s always something else to see or read, which is an easy way to get you out of a writing groove. In response, there a bunch of new gimmicks popping up…

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

By Robby Cecil October 25, 2018
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Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show and you’ll get a main marketing website, Wikipedia or IMDb entries, news stories and other relevant content. But what if we want to go deeper and find something on a specific site or omit certain words and content from our search? That is where Search Operators come in to help…

shot from the movie Free Solo

Free Solo is a Free Lesson in Persuasion

By Pat Henning Strother October 19, 2018
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This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan rock formation in Yosemite National Park – without ropes. I had never heard of Alex Honnold nor thought much about free solo climbing until someone raved about the movie. A day later as I was preparing for a creative session, I ran across a quote from Mr. Honnold talking about…

Close-up of a digital camera.

Product Photography 101: Teaching the Basics at Mound Westonka High School

By Trevor Nolte October 18, 2018
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At SCG, we believe in the power of mentorship and giving back to our local community. Recently, my colleague Ryan Pederson and I had the opportunity to teach some basic product photography skills to AP art students at a local high school. We were invited to conduct an informal photography workshop with students from Mound Westonka High School’s AP Studio Art 3D: Design Portfolio class. These talented artists have spent the semester creating original 3D art in mediums like sculpture…

What is Your Marketing Really Signaling to Prospects and Customers?

By Patrick Strother October 12, 2018
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Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.

Craft CMS Code - Twig/HTML/Tailwind CSS/Functional CSS

Why Web Development Pros Love Craft CMS

By Brian Larson October 5, 2018
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Whether you’re a front-end web developer, designer or marketing professional at a midsize business, choosing the right web content management system (CMS) for your specific needs is overwhelming. The hardest part just may be that many CMSs are great solutions when implemented safely and properly. But as Matt explained last week, at SCG we have a new favorite—and it’s Craft. While Matt walked through this CMS from the perspective of a content creator, I’m going to tell you why it’s…

Sorry, But You May Not Have Really Appeared in 10 LinkedIn Searches This Week

By Jeron Udean September 27, 2018
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If you’re like me, you often receive emails from LinkedIn with a subject line that says you appeared in X number of searches this week. If you’re also like me, you never looked too closely at those emails, but did appreciate knowing people were seeking you out directly or looking for someone with your skillset.

Craft CMS logo

A Creative’s Guide to Craft CMS

By Matt Helgeson September 27, 2018
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The team at Strother Communications Group has created websites for organizations of every size, from the University of Minnesota to entrepreneurial startups like Pinpoint Advisory. While we’re worked with many web development platforms and content management systems, for the last few years we’ve generally focused on the ultra-popular, easy-to-use WordPress CMS. But, after working with our team who developed the recently launched LearnItByArt.com for our client Pacon, I’ve have fallen in love with Craft. It’s a new, more streamlined and stable…

Could Twitter Actually Be Improving?

Could It Be? Could Twitter Actually Be Improving?

By Logan Lafferty September 21, 2018
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In terms of popular opinion, Twitter has been trending downward for awhile now. For the past few years, the giant tech company has been embroiled in no shortage of challenges: parsing through Russian bots, stamping out terrorism recruitment, and being the center of debate surrounding what free speech means.

How to Come Up with Content Marketing Ideas that Actually Work

By Kate Tichy September 20, 2018
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Whether you’re creating content as basic as a blog post or as sophisticated as an interactive brochure, your efforts will be rewarded only if you actually engage your target audience, answer their questions and prove your value to them.