B2B Simplified

From our 41st floor perch in the Campbell Mithun Tower, SCG’s B2B Simplified Blog helps you understand how the latest marketing trends, technology and best practices will make your products stand out.

Digital Billboards to Combat Commuter Anxiety

Using Data & Digital Billboards to Combat Commuter Anxiety

By Logan Lafferty March 28, 2019
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We’ve all experienced at least some degree of stress and anxiety when commuting on public transportation. I’ll go so far as to claim it’s an impossible thing to avoid. But the metro system in Stockholm, Sweden, is trying to do something about it.

illustration of people listening

The Power of Listening in Creating Corporate Values

By Matt Helgeson March 25, 2019
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SCG’s CEO and founder Patrick Strother has years of experience in helping companies create corporate values that reflect their brand goals and help foster a positive internal culture. While many companies talk a good game about their values, too often these “values” are just words that have little to do with the day-to-day realities of serving the business’ customers. Real Corporate Values Reflect Reality Many companies’ stated values are at odds with their actual culture and business goals. Values shouldn’t…

B2B Content Marketing for Loyalty – SCGPR

Only 54% of B2Bs Use Content Marketing to Build Loyalty. Don’t Be Part of the 46%

By Jason Dafnis March 21, 2019
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Not using content marketing for loyalty efforts just because you’re B2B? That’s a missed opportunity.

Compelling Presentation for Competitive Research

Creating a Compelling Presentation for Competitive Research

By Logan Lafferty March 18, 2019
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As my colleague Jason pointed out last week, competitive research is the foundation to move your company forward. It lets you know how you stand out among your industry peers and ways you can improve your offering to claim more market share. The next step in your competitive research journey is to present your findings in a compelling way that—to quote Will Ferrell—“gets the people going.” Don’t Skimp on Appearance Come to the presentation like you’re showing up for a…

Automated Email Design for Hands-Off Marketing

By Robby Cecil March 14, 2019
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We make email marketing easier on ourselves and more cost-effective for clients by automating many campaigns. But how do we make these “hands-off” campaigns still look personal and compelling?

A Few Simple Ways to Get Started with Competitive Research

By Jason Dafnis March 11, 2019
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Competitive research isn’t just competitor-focused. Here are a few pointers to get started with competitive intelligence.

Good Targeting Gets Even Better with LinkedIn Interest Targeting

By Kate Tichy March 7, 2019
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LinkedIn campaigns are a great way to get messages in front of a targeted, qualified audience, and the site recently added a new capability that will give us even more targeting power.

faces illustrating Likert scale

Looking for a Real Competitive Advantage? You Need Primary Research.

By Patrick Strother March 6, 2019
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Primary research is one of those things that’s easy to put off. It can often seem like a luxury and take months to properly complete. Further, you never really know the true value of it until it’s done. It’s a bit of a leap of faith. So why do it? There are three main reasons to conduct primary research. The first is to challenge your own beliefs and assumptions about what your market values. The second is to send a…

two pizzas

Need Creative Ideas? Then Use Small Teams

By Jeron Udean February 28, 2019
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A new study has determined that the smaller the group working on a problem, the more likely it is to generate innovative solutions.

It’s Never Really About Price

By Patrick Strother February 26, 2019
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Many marketers and sales professionals still assume that price is a top consideration in B2B sales, but our 20 years of research have shown otherwise. Read Patrick Strother’s thoughts on why selling on price alone is a failure.