The Most Interesting Thing I Learned This Week

Changes to Google Reviews for Businesses – SCGPR

Google Will Now Notify Reviewers When Brands Respond

I recently blogged about the importance of responding to negative reviews online, but as Google has a tendency to do, they’ve added a feature that changes the game for online brand managers. This month, Google announced it will begin notifying consumers when a business responds to their Google Reviews, prompting them to view the reply…

Content Marketing, Stephen King & the Art of the Appetizer

Content Marketing, Stephen King & the Art of the Appetizer

This week’s post isn’t so much about something new that I learned, but rather a tried-and-true practice like content marketing being reinforced by one of my personal heroes: Stephen King, the master of horror. You might be wondering how those two seemingly disparate things could be connected. Allow me to explain…

Polyhierarchies Card Sort

Break the Information Architecture Rules with Polyhierarchies

Remember the joke on “Friends” about neatnik Monica’s impressive number of towel categories, including “fancy,” “guest” and “fancy guest”? This week I learned that Monica’s towel categorization illustrates a common problem with website usability…

Stop Using So Many Instagram Hashtags – SCGPR

Maybe Cool It with the Hashtags

About 125 million hashtags are used every day on Twitter alone (including some by yours truly). Instagram, on the other hand, thinks that might be simply too many. After all, what good is a hashtag if everything’s a hashtag?

ANA Business Marketing Minnesota

Marketing Technologies to Watch: Ghostery and Klaviyo

Did you know there are more than 5,000 marketing technologies (or martech, as we in the industry like to say) available today? That’s a significant leap from the approximately 150 that were on the market in 2011. This saturation of martech was the focus of a panel discussion hosted last week by ANA Business Marketing Minnesota, an organization I am honored to serve on the board for…