The Most Interesting Thing I Learned This Week

shot from the movie Free Solo

Free Solo is a Free Lesson in Persuasion

This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan rock formation in Yosemite National Park – without ropes. I had never heard of Alex Honnold nor thought much about free solo climbing until someone…

What is Your Marketing Really Signaling to Prospects and Customers?

Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.

Sorry, But You May Not Have Really Appeared in 10 LinkedIn Searches This Week

If you’re like me, you often receive emails from LinkedIn with a subject line that says you appeared in X number of searches this week. If you’re also like me, you never looked too closely at those emails, but did appreciate knowing people were seeking you out directly or looking for someone with your skillset.

Could Twitter Actually Be Improving?

Could It Be? Could Twitter Actually Be Improving?

In terms of popular opinion, Twitter has been trending downward for awhile now. For the past few years, the giant tech company has been embroiled in no shortage of challenges: parsing through Russian bots, stamping out terrorism recruitment, and being the center of debate surrounding what free speech means.

Desktop is Dead (Sort Of): What Google’s Mobile-First Index Means for Your Web Design

Google’s new mobile-first index will look at the mobile version of your site before the desktop version. What does that mean for your site design?

intern Phoebe Janisch

What I Learned Being an Intern at an Integrated Marketing Agency

Having the word “expert” next to your name in a leadership bio is no easy feat. Many claim it, but few actually live it. And as industry writers, we know that it takes a lot of planning, eyes, edits and rewrites before we can consider a project “complete” (and take notice the air quotes around the word “complete”) and deliver it with confidence.

The Most Dangerous Writing App forces you to write - or erases your text

The Most Dangerous Writing App Will Cure Your Writer’s Block – Or Else!

I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who…

The Creative Power of a DIY Mindset

It’s easier than ever to find someone who can do something for you. But there’s value in DIY, too – more than the satisfaction of a job well done.

Millennials and Gen Z Marketing

I’m Not the Problem: Why Brands Can’t Bridge the Millennial/Gen Z Gap

Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.

"Over" or "More Than" – SCGPR

Nothing Matters Anymore Because You Can Use “Over” Instead of “More Than”

The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?