This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan rock formation in Yosemite National Park – without ropes. I had never heard of Alex Honnold nor thought much about free solo climbing until someone…
Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.
Google’s new mobile-first index will look at the mobile version of your site before the desktop version. What does that mean for your site design?
Having the word “expert” next to your name in a leadership bio is no easy feat. Many claim it, but few actually live it. And as industry writers, we know that it takes a lot of planning, eyes, edits and rewrites before we can consider a project “complete” (and take notice the air quotes around the word “complete”) and deliver it with confidence.
I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who…
It’s easier than ever to find someone who can do something for you. But there’s value in DIY, too – more than the satisfaction of a job well done.
Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.
The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?