Web Design

Craft CMS Code - Twig/HTML/Tailwind CSS/Functional CSS

Why Web Development Pros Love Craft CMS

Whether you’re a front-end web developer, designer or marketing professional at a midsize business, choosing the right web content management system (CMS) for your specific needs is overwhelming. The hardest part just may be that many CMSs are great solutions when implemented safely and properly. But as Matt explained last week, at SCG we have…

Craft CMS logo

A Creative’s Guide to Craft CMS

The team at Strother Communications Group has created websites for organizations of every size, from the University of Minnesota to entrepreneurial startups like Pinpoint Advisory. While we’re worked with many web development platforms and content management systems, for the last few years we’ve generally focused on the ultra-popular, easy-to-use WordPress CMS. But, after working with…

Desktop is Dead (Sort Of): What Google’s Mobile-First Index Means for Your Web Design

Google’s new mobile-first index will look at the mobile version of your site before the desktop version. What does that mean for your site design?

Website Conversion Tips – SCGPR

Website Conversion Tips for When “Conversions” Aren’t Sales

E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.

5 Quick UI Animation Tips to Make Your Website Move Users

Gone are the days when Flash ruled the web in terms of motion design, animation and interactivity. This is when I got my start with web development and design, and it was the time of the uselessly dreaded Y2K bug and when the dot com bubble went ker-plop! In retrospect, things were simpler back then.…

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back…

Polyhierarchies Card Sort

Break the Information Architecture Rules with Polyhierarchies

Remember the joke on “Friends” about neatnik Monica’s impressive number of towel categories, including “fancy,” “guest” and “fancy guest”? This week I learned that Monica’s towel categorization illustrates a common problem with website usability…

The Collaborative Web Design Process That Created Our New Website

Welcome to the new SCGPR.com. We think it looks great, and we’re proud that it was developed completely in-house through a detailed planning and development process that drew on all our agency’s capabilities. At Strother Communications Group (SCG), we have a collaborative, multi-disciplinary approach to marketing, communications, web design and public relations. We’ve believe that…

MEA website screenshot

Making a Complex Web Project Look Simple

At SCG, we take pride in our ability to simplify the complex. Whether it’s staying ahead of the latest tech trends to deliver a top-notch digital presence or web project, boosting lead generation to attract new business, getting a leg up on your advertising or refreshing your brand from top to bottom, we help our…

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How SCG Integrated Web Design, Branding & Marketing Created the New RateLinx.com

Our client RateLinx is a world leader in the logistics technology industry. Recently, we developed a new website for the company that reflects its innovative approach to logistics and transportation management. This was a special project for us. We have developed a close relationship with RateLinx built on trust and collaboration. Since RateLinx first engaged…