Research

Compelling Presentation for Competitive Research

Creating a Compelling Presentation for Competitive Research

As my colleague Jason pointed out last week, competitive research is the foundation to move your company forward. It lets you know how you stand out among your industry peers and ways you can improve your offering to claim more market share. The next step in your competitive research journey is to present your findings…

A Few Simple Ways to Get Started with Competitive Research

Competitive research isn’t just competitor-focused. Here are a few pointers to get started with competitive intelligence.

faces illustrating Likert scale

Looking for a Real Competitive Advantage? You Need Primary Research.

Primary research is one of those things that’s easy to put off. It can often seem like a luxury and take months to properly complete. Further, you never really know the true value of it until it’s done. It’s a bit of a leap of faith. So why do it? There are three main reasons…

It’s Never Really About Price

Many marketers and sales professionals still assume that price is a top consideration in B2B sales, but our 20 years of research have shown otherwise. Read Patrick Strother’s thoughts on why selling on price alone is a failure.