News

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show and you’ll get a main marketing website, Wikipedia or IMDb entries, news stories and other relevant content. But what if we want to go deeper…

Close-up of a digital camera.

Product Photography 101: Teaching the Basics at Mound Westonka High School

At SCG, we believe in the power of mentorship and giving back to our local community. Recently, my colleague Ryan Pederson and I had the opportunity to teach some basic product photography skills to AP art students at a local high school. We were invited to conduct an informal photography workshop with students from Mound…

Brave Web Browser Privacy – SCGPR

Speedy Surfing with the Brave Web Browser

What web browser are you using to read this blog article? Chances are it’s Chrome if you’re on a non-mobile device or an Android phone – and, let me guess, Safari if you’re an iPhone user?

Strother Communications Group 26th Anniversary – SCGPR

SCG Turns 26

26 years is a curious milestone. Is this the start of another 25-year run, or just another year of evidence that what worked for the first 25 years still works? The Secret to Success If you want to know the secret to staying in business for 26 years, it is important to understand there is…

Punching Above Our Weight Class: How We Solve and Simplify Better Than Others

At Strother Communications Group, our unifying goal is a high level of quality and polish and has been for 26 years. Every detail counts for our clients and reflects on the agency. When our advisory board offered to lead an offsite meeting to provide fresh perspective on how to take the agency to an even…

ideas for blogging content

When the Well Runs Dry: 8 Tips for Coming Up with Fresh Blog Topics

Content is king: Almost everyone in marketing has read that headline or heard that phrase. But if you’re responsible for developing your company’s blog calendar, you know how heavy that crown can become. The seemingly bottomless well of great blog topics you had when you first got the blog running can quickly dry up, particularly…

SCG Sparks Accumold Company Culture with Eye-Catching Wall Graphics

SCG’s creative director Trevor Nolte recently supervised the installation of striking, large-scale wall graphics in Ankeny, Iowa for our client Accumold. This was a major milestone in an internal communications and corporate values program we’ve been working on with Accumold leadership for the past year. Accumold contacted SCG more than a year ago to help…

Why I’m Excited to Join SCG

Hello, SCG blog readers! I’m Kate, the new senior content strategist. This is the second agency I’ve worked for, and I have to tell you that one of the best parts of this career is the breadth of knowledge I’ve picked up from learning about clients’ industries. So I’ve had a great time the past…

WCCO Mid-Morning Welcomes Minneapolis Club Chef Hakan Lundberg

Media Relations Spotlight: Minneapolis Club Chef Håkan Lundberg on WCCO

SCG client the Minneapolis Club’s star Chef Håkan Lundberg shined in his recent appearance on WCCO Mid Morning, where he showed hosts Jason DeRusha, Kylie Bearse & Ali Lucia the secrets of presentation and creating the perfect plate. Thanks to Chef Lundberg, a James Beard Awards finalist, The Minneapolis Club, the state’s only Five Star…

SCG's Owl - Professor Plum

Is 2018 the Year of Purple?

Each year the Pantone Color Institute selects its color of the year – the hue that will define the next 12 months. In 2018, that color is “Ultra Violet,” a vivid shade of purple, which also happens to be one of our agency’s colors – and one with deep roots in Minnesota. SCG scholarly owl mascot Professor Plum is…