Media Relations

How Great Photography Leads to Media Coverage

Great Photography is Your Most Powerful Tool for Getting Better Media Coverage

Whether it’s a product announcement, executive hire or important award, having quality photos is key to getting the best B2B media coverage possible.

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For…

WCCO Mid-Morning Welcomes Minneapolis Club Chef Hakan Lundberg

Media Relations Spotlight: Minneapolis Club Chef Håkan Lundberg on WCCO

SCG client the Minneapolis Club’s star Chef Håkan Lundberg shined in his recent appearance on WCCO Mid Morning, where he showed hosts Jason DeRusha, Kylie Bearse & Ali Lucia the secrets of presentation and creating the perfect plate. Thanks to Chef Lundberg, a James Beard Awards finalist, The Minneapolis Club, the state’s only Five Star…

SCG Uses Media Relations to Help Tell a Story of 100 Years of Tradition

Hubert White is a brand that has been upholding traditions for 100 years: keeping ownership and operations within the White family, curating customized menswear with a personal in-store experience for their clients, and remaining the finest men’s clothing retailer in the upper Midwest year after year. When Hubert White approached us to help market their…

The Silver Lining: 3 Ways Media Relations Has Changed

Jodi recently asked me if I would be willing to share my thoughts on how media relations has changed over the past decade or so. Of course I said yes, although I wasn’t sure if it was a compliment on my expertise, or an indication that I’m becoming the old man in the office…. Regardless,…