Marketing

intern Phoebe Janisch

What I Learned Being an Intern at an Integrated Marketing Agency

Having the word “expert” next to your name in a leadership bio is no easy feat. Many claim it, but few actually live it. And as industry writers, we know that it takes a lot of planning, eyes, edits and rewrites before we can consider a project “complete” (and take notice the air quotes around the word “complete”) and deliver it with confidence.

PPC for B2B Blog Series

PPC for B2B Part 1: Casting a Small Net in a Big Sea

Whether you’re dabbling in marketing technologies or you’re a full-on MarTech nerd, you should understand the fundamentals of why PPC tactics are incredibly powerful for targeting prospects, no matter how niche your B2B company is. In this blog series, PPC for B2B, I will discuss how to use PPC (pay-per-click) tools for B2B campaigns, despite…

Headline Writing Tips to Kill Clickbait Once and For All – SCGPR

Tips for Writing a Great Headline (Because the World Could Always Use Less Shameless Clickbait)

Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.

Tips for Google Ads

Three Tips for Success in Google Ads

Of all the approaches to marketing available today, Google Ads offers perhaps the most robust and detail-oriented tools to get your message in front of consumers’ eyes. Here’s how to get started.

Google Analytics for B2B

The Google Analytics Insights You Should Be Using for B2B

Marketers often stereotype Google Analytics as a B2C tool, particularly designed for e-commerce or consumer conversions. In reality, it’s incredibly powerful for targeting prospects and nurturing leads, no matter how niche your B2B company is.

Google Dynamic Ads – SCGPR

How to Make the Most of Google’s Dynamic AdWords

If you want to go from zero to 60 with Google AdWords, setting up a Dynamic Ad Campaign is a great way to do so. Since 2014, AdWords has offered the “Dynamic Ads” feature for search. Here’s how it works: Using the AdWords campaign builder, input the URL of your website (or a specific page…

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back…

Changes to Google Reviews for Businesses – SCGPR

Google Will Now Notify Reviewers When Brands Respond

I recently blogged about the importance of responding to negative reviews online, but as Google has a tendency to do, they’ve added a feature that changes the game for online brand managers. This month, Google announced it will begin notifying consumers when a business responds to their Google Reviews, prompting them to view the reply…

Content Marketing, Stephen King & the Art of the Appetizer

Content Marketing, Stephen King & the Art of the Appetizer

This week’s post isn’t so much about something new that I learned, but rather a tried-and-true practice like content marketing being reinforced by one of my personal heroes: Stephen King, the master of horror. You might be wondering how those two seemingly disparate things could be connected. Allow me to explain…

Punching Above Our Weight Class: How We Solve and Simplify Better Than Others

At Strother Communications Group, our unifying goal is a high level of quality and polish and has been for 26 years. Every detail counts for our clients and reflects on the agency. When our advisory board offered to lead an offsite meeting to provide fresh perspective on how to take the agency to an even…