Marketing

Seinfeld Teaches Us About Product Launch

What Seinfeld Can Teach Us About a Successful Product Launch

Around the office, I’m known as the resident Seinfeld fan. Actually, “fan” might be a conservative description. It’s not uncommon for me to find instances throughout the day that harken back to a particular episode of Seinfeld (it’s a disease, really). Some of my previous blog posts have been at the intersection of my personal…

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show and you’ll get a main marketing website, Wikipedia or IMDb entries, news stories and other relevant content. But what if we want to go deeper…

What is Your Marketing Really Signaling to Prospects and Customers?

Your brand has an identity. You’ve got logos, taglines, brand colors—the works. There are people—possibly YOU—whose job it is to be on top of your brand’s marketing. Despite all these things, it’s possible your marketing is sending out signals you don’t intend.

intern Phoebe Janisch

What I Learned Being an Intern at an Integrated Marketing Agency

Having the word “expert” next to your name in a leadership bio is no easy feat. Many claim it, but few actually live it. And as industry writers, we know that it takes a lot of planning, eyes, edits and rewrites before we can consider a project “complete” (and take notice the air quotes around the word “complete”) and deliver it with confidence.

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For…

Website Conversion Tips – SCGPR

Website Conversion Tips for When “Conversions” Aren’t Sales

E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.

Google Analytics for B2B

The Google Analytics Insights You Should Be Using for B2B

Marketers often stereotype Google Analytics as a B2C tool, particularly designed for e-commerce or consumer conversions. In reality, it’s incredibly powerful for targeting prospects and nurturing leads, no matter how niche your B2B company is.

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back…

Changes to Google Reviews for Businesses – SCGPR

Google Will Now Notify Reviewers When Brands Respond

I recently blogged about the importance of responding to negative reviews online, but as Google has a tendency to do, they’ve added a feature that changes the game for online brand managers. This month, Google announced it will begin notifying consumers when a business responds to their Google Reviews, prompting them to view the reply…

Punching Above Our Weight Class: How We Solve and Simplify Better Than Others

At Strother Communications Group, our unifying goal is a high level of quality and polish and has been for 26 years. Every detail counts for our clients and reflects on the agency. When our advisory board offered to lead an offsite meeting to provide fresh perspective on how to take the agency to an even…