Internal Communications

Create Internal Communications Design They Won’t Want to Throw Away

B2B marketers know that standing out is easier said than done. But what about when your audience is your own company?

The Value in Corporate Values – SCG

Free Money: Discover the Value in Employee Communications and Corporate Values

Employee communications and corporate culture can bring 20% more profit by increasing retention and engagement. The first step is setting corporate values.

page of text saying blah blah blah

What Not to Put in Your Corporate Newsletter

Avoid these corporate newsletter “don’ts” to make sure you send the right messages with your internal communications.

illustration of people listening

The Power of Listening in Creating Corporate Values

SCG’s CEO and founder Patrick Strother has years of experience in helping companies create corporate values that reflect their brand goals and help foster a positive internal culture. While many companies talk a good game about their values, too often these “values” are just words that have little to do with the day-to-day realities of…

SCG Sparks Accumold Company Culture with Eye-Catching Wall Graphics

SCG’s creative director Trevor Nolte recently supervised the installation of striking, large-scale wall graphics in Ankeny, Iowa for our client Accumold. This was a major milestone in an internal communications and corporate values program we’ve been working on with Accumold leadership for the past year. Accumold contacted SCG more than a year ago to help…

Engage Employees with these Seven Content Ideas for Your Corporate Newsletter

In the most recent 41 Stories blog, I discussed how effective communication can be used to reinforce company culture and retain employees. Considering employee engagement is the most effective way to address this important issue in companies of all sizes, I wanted to get into the nitty-gritty of corporate newsletter content, highlighting seven content ideas…

Ten Tips to Write a Corporate Newsletter for Employee Retention

Employee retention is one of the most universal issues companies face. This is especially true for companies that require specialized skills and are located outside of major populations. What to do? Writing a well-defined corporate newsletter not only helps with employee retention, it reinforces company culture. A report last year by Catalyst supports the use…

Survey Says! Values Matter Most

A minor miracle happened last week. An email that wasn’t from a client or colleague caught my attention and enticed me to open it – incredible I know. The email was for a fairly fascinating article from Jim Clifton, the CEO of Gallup, with the headline, “Employee Satisfaction Doesn’t Matter.” Although Gallup is famous for…

Keep an Eye on Culture – A Look at the VA and Target

On Friday when the New York Times reported the resignation of Eric Shinseki as secretary of the Department of Veterans Affairs, the article contained this quote from an official who asked for anonymity to be blunt about the challenge of fixing the VA: “This is going to be a slow grind,” a senior administration official…