Content Marketing

Behind the scenes of video production or video shooting at studio location with film crew camera team

Why B2B Video Marketing is Essential in 2019

B2B video is the perfect way to put your message in motion to attract and convert prospects, as well as boost your recruiting efforts. Video should be considered an essential element in your 2019 content marketing plan for several reasons. 1. B2B Prospects Watch Video The explosive growth in YouTube video sharing is no secret.…

Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

Creating mobile-first content for Google’s new indexing paradigm can help site visibility, SEO, user experience and more – and luckily, it’s still all about great content.

2 business people upset over chart trending downward

My Web Traffic Took a Nosedive. What Gives?

Web traffic may not be your most important KPI, but if you’ve seen a drop you probably want to get to the bottom of it. Here are some tips to investigate.

How to Come Up with Content Marketing Ideas that Actually Work

Whether you’re creating content as basic as a blog post or as sophisticated as an interactive brochure, your efforts will be rewarded only if you actually engage your target audience, answer their questions and prove your value to them.

Headline Writing Tips to Kill Clickbait Once and For All – SCGPR

Tips for Writing a Great Headline (Because the World Could Always Use Less Shameless Clickbait)

Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.

Do I Need Content Strategy for My Small Website?

“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.

Content Marketing, Stephen King & the Art of the Appetizer

Content Marketing, Stephen King & the Art of the Appetizer

This week’s post isn’t so much about something new that I learned, but rather a tried-and-true practice like content marketing being reinforced by one of my personal heroes: Stephen King, the master of horror. You might be wondering how those two seemingly disparate things could be connected. Allow me to explain…

Runners walking on course

The 5 Traits Blogging and One Simple Exercise Have in Common

The other day I clicked on the type of article I’m embarrassed to admit caught my eye. I’ll save you a similar fate: “Harley Pasternak’s Best Weight-Loss Tip Is So Easy, You’ll Think He’s Kidding” is completely focused on the importance of walking. That’s right; one of the best pieces of advice from a renowned…

How To Avoid Making a Facebook Faux Pas

In our last blog post, we offered a few tips for writing an effective Facebook post for your business and how best to foster engagement among your audience. As mentioned, that’s not always easy to do in today’s over-saturated social media market. There will always be folks on the internet trying to elbow their way…

5 Tips for Writing an Effective Facebook Post

Like email, social media can be a low-cost, highly-targeted lead generation tool. As a loyalty tool, it’s also a great way to stay in touch with your biggest fans and quickly respond to your most fervent detractors. (You have them, whether you think so or not. This is the internet.) One thing social media should…