Branding

Don’t Let Facebook’s Circle Photo Crop Ruin Your Social Branding

First impressions mean a lot, so don’t flub your company’s with a bad profile photo. Here’s how to make the most of Facebook’s circle-cropped profile photo.

Seinfeld Teaches Us About Product Launch

What Seinfeld Can Teach Us About a Successful Product Launch

Around the office, I’m known as the resident Seinfeld fan. Actually, “fan” might be a conservative description. It’s not uncommon for me to find instances throughout the day that harken back to a particular episode of Seinfeld (it’s a disease, really). Some of my previous blog posts have been at the intersection of my personal…

Punching Above Our Weight Class: How We Solve and Simplify Better Than Others

At Strother Communications Group, our unifying goal is a high level of quality and polish and has been for 26 years. Every detail counts for our clients and reflects on the agency. When our advisory board offered to lead an offsite meeting to provide fresh perspective on how to take the agency to an even…

SCG Sparks Accumold Company Culture with Eye-Catching Wall Graphics

SCG’s creative director Trevor Nolte recently supervised the installation of striking, large-scale wall graphics in Ankeny, Iowa for our client Accumold. This was a major milestone in an internal communications and corporate values program we’ve been working on with Accumold leadership for the past year. Accumold contacted SCG more than a year ago to help…

Using A Laptop

How SCG Integrated Web Design, Branding & Marketing Created the New RateLinx.com

Our client RateLinx is a world leader in the logistics technology industry. Recently, we developed a new website for the company that reflects its innovative approach to logistics and transportation management. This was a special project for us. We have developed a close relationship with RateLinx built on trust and collaboration. Since RateLinx first engaged…

markers near a whiteboard

Transform Your Messaging for a Competitive Advantage

Make Customers Happy (and Competitors Jealous) The right messaging can literally transform your products and services. Without making a single physical modification, messaging alone can create competitive advantage and attract more customers. It’s worth repeating. Messaging alone can attract more customers. How? By artfully revealing the elements that are essential to interested prospects. This is…

The 40th Anniversary of a Key Message Gone Awry

Key messages are the building blocks for a strong brand – but if not done right, they can build a brand legacy you’d rather not have.  Today marks the 40th anniversary of just such a message. The Goal: Getting the Message Perfect Key messages are intended to grab the attention of your target audience while distinguishing…