Advertising

SCG logo on seafoam background with Expertise.com branding

SCG Named One of the Top PPC Agencies in Minneapolis by Expertise.com

Among our many capabilities we draw on to help our customers stand out and attract new customers, digital advertising has a seat between content marketing and web development – so it was nice to be recognized by Expertise.com as one of the top PPC agencies in Minneapolis!

Good Targeting Gets Even Better with LinkedIn Interest Targeting

LinkedIn campaigns are a great way to get messages in front of a targeted, qualified audience, and the site recently added a new capability that will give us even more targeting power.

shot from the movie Free Solo

Free Solo is a Free Lesson in Persuasion

This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan rock formation in Yosemite National Park – without ropes. I had never heard of Alex Honnold nor thought much about free solo climbing until someone…

PPC for B2B Blog Series

PPC for B2B Part 1: Casting a Small Net in a Big Sea

Whether you’re dabbling in marketing technologies or you’re a full-on MarTech nerd, you should understand the fundamentals of why PPC tactics are incredibly powerful for targeting prospects, no matter how niche your B2B company is. In this blog series, PPC for B2B, I will discuss how to use PPC (pay-per-click) tools for B2B campaigns, despite…

Website Conversion Tips – SCGPR

Website Conversion Tips for When “Conversions” Aren’t Sales

E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.

Tips for Google Ads

Three Tips for Success in Google Ads

Of all the approaches to marketing available today, Google Ads offers perhaps the most robust and detail-oriented tools to get your message in front of consumers’ eyes. Here’s how to get started.

Google Dynamic Ads – SCGPR

How to Make the Most of Dynamic Google Ads

If you want to go from zero to 60 with Google Ads, setting up a Dynamic Ad Campaign is a great way to do so. Since 2014, Ads has offered the “Dynamic Ads” feature for search. Here’s how it works: Using the Ads campaign builder, input the URL of your website (or a specific page…

radio microphone

Reviewing the New Tagline Podcast and Offering Tips for Starting a B2B Podcast

Marketing professionals love hearing about the latest trends in advertising, the strategy behind great ads and the war stories of what it took to create them. If that sounds like your cup of tea, you might want to tune into a new podcast, Tagline, from iHeartMedia and Advertising Age. The first episode launched last week,…

sparks

How to Use Facebook Promotions as a Recruiting Tool

The manufacturing industry has seen its ups and downs in the last handful of years. For Minnesota, though, the industry has seen an uptick. According to a recent Star Tribune story, jobs are plentiful but companies are struggling to fill them. In tandem with integrated marketing programs, SCG is using social media to help clients…