Robby Cecil

Give Yourself a Better Shot at Finding the Needle with These 3 Google Search Operators

Generally, a Google search gives the searcher something close to what they are looking for. Just give it a try. Search the name of your favorite band or TV show and you’ll get a main marketing website, Wikipedia or IMDb entries, news stories and other relevant content. But what if we want to go deeper…

Sketch Design Toolkit

Bringing Web Layouts to Life with the Sketch App

Part of our web development workflow here at SCG involves presenting wireframes before moving on to design and development. It’s an important step for us as designers/developers because it essentially creates the bones of a client’s website…

How Long Should Your Meta Description Actually Be?

All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back…

Samples of stock imagery

Four Tips for Choosing the Right Stock Photography to Make Your Content Soar

More often than not, the image you tie to your content is the first thing that catches a reader’s eyes. Ideally, your image is just as compelling as the copy to encourage the reader to continue on. But what if the stock photo you’ve selected is not compelling? There’s a world of bad stock photography…

How to Get the Most Out of Being a Mentor

As a student mentee in the Mentorship Program at the University of Minnesota College of Design, I was paired with graduates and professionals who offered advice, instruction and guidance that helped me move toward my graphic design goals. My involvement with the mentorship program helped prepare me for the competitive job market I was about…

UMN building

How to Polish Your Portfolio, No Matter What’s In It

A portfolio is a living profile of the artist who creates it. It can also be the difference between nailing an interview or falling flat; between landing a career and… well, not. SCG Creative Director Trevor Nolte and I were recently invited to the University of Minnesota College of Design to provide guidance and mentorship…

Bringing Marketing Video into Focus

A great video can go a long way for your organization. It can be used to expand upon a product, give insight into a certain subject or show your company’s personality. Video can be an exciting and well-received medium to get your message out there when it’s done well—and it can be a nice change…

The Ins and Outs of Infographics

It seems like more than ever, relevant data-driven information (or just a bunch of stuff that you threw together from Wikipedia about Black Friday shopping trends) is being conveyed via infographics. The information truly is the most important element of any project like this, but you also need to consider what  goes into the design…