Phoebe Janisch

Writing with Style: Friendly Reminders on Why AP Style Matters in PR

As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For…

Millennials and Gen Z Marketing

I’m Not the Problem: Why Brands Can’t Bridge the Millennial/Gen Z Gap

Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.