Patrick Strother

Satellite

Cumulative Effect and the Consumer Adoption Process [VIDEO]

The most common mistake we see companies make in their direct marketing is inadequate frequency and thus, insufficient cumulative effect to move prospects to adoption. Typically we’ll find a company that will try a direct marketing piece or two and conclude the results aren’t worth the cost and just suddenly stop. They may try it…

3 Steps I Take to Overcome Creative Block

No one is immune from what I will simply call a creative block. These blocks can be momentary and episodic or dangerously stubborn and prolonged. Typically a block will express itself when you’re staring at a blank page (or screen) and your usual stream of unending ideas just doesn’t flow. Not a trickle, sometimes not…