Matt Helgeson

illustration of people listening

The Power of Listening in Creating Corporate Values

SCG’s CEO and founder Patrick Strother has years of experience in helping companies create corporate values that reflect their brand goals and help foster a positive internal culture. While many companies talk a good game about their values, too often these “values” are just words that have little to do with the day-to-day realities of…

a photo of Minneapolis Club chef Hakan Lundberg and the WCCO Mid Morning Hosts

Media Relations: Håkan Lundberg Cooks Best Burger in Minneapolis on WCCO

SCG’s expert media relations team arranged another major television appearance for our client the Minneapolis Club. Last week, the Club’s renowned chefs Håkan Lundberg and Noel Teppo appeared on the Twin Cities’ number one morning show, WCCO Mid-Morning, to cook their famous Minneapolis Club Burger. Working with local broadcast is often the right choice to…

the Google Logo with the word verbatim

Tips to Improve Your Google Search Results with Two Simple Tools

These two useful Google search tools will help you get more exact and relevant results. Google is constantly improving its world-leading search engine. To deliver more relevant information, Google search algorithms often customizes your results based on your search history as well as what it views as related terms, synonyms or alternate spellings of your…

Craft CMS logo

A Creative’s Guide to Craft CMS

The team at Strother Communications Group has created websites for organizations of every size, from the University of Minnesota to entrepreneurial startups like Pinpoint Advisory. While we’re worked with many web development platforms and content management systems, for the last few years we’ve generally focused on the ultra-popular, easy-to-use WordPress CMS. But, after working with…

The Most Dangerous Writing App forces you to write - or erases your text

The Most Dangerous Writing App Will Cure Your Writer’s Block – Or Else!

I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who…

Behind the ☺️: How The Unicode Consortium Controls the World’s Emoji

Ever wondered how new emoji are created? There’s a worldwide council that approves all new emoji – for reasons of quality and to avoid controversy.

SCG Sparks Accumold Company Culture with Eye-Catching Wall Graphics

SCG’s creative director Trevor Nolte recently supervised the installation of striking, large-scale wall graphics in Ankeny, Iowa for our client Accumold. This was a major milestone in an internal communications and corporate values program we’ve been working on with Accumold leadership for the past year. Accumold contacted SCG more than a year ago to help…

Strother Communications Group won 3 MN PRSA Classics Awards

SCG Takes Homes Three Minnesota PRSA Classics Awards

Each year, the Minnesota PRSA (Public Relations Society of America) recognizes the best work in public relations, marketing, branding, communications, social media and more at its annual Classics Awards. Recently, Strother Communications Group was honored with three Classics – and our first-ever nomination for the prestigious “Best in Show” award. With our client partners, SCG…

WCCO Mid-Morning Welcomes Minneapolis Club Chef Hakan Lundberg

Media Relations Spotlight: Minneapolis Club Chef Håkan Lundberg on WCCO

SCG client the Minneapolis Club’s star Chef Håkan Lundberg shined in his recent appearance on WCCO Mid Morning, where he showed hosts Jason DeRusha, Kylie Bearse & Ali Lucia the secrets of presentation and creating the perfect plate. Thanks to Chef Lundberg, a James Beard Awards finalist, The Minneapolis Club, the state’s only Five Star…

The Collaborative Web Design Process That Created Our New Website

Welcome to the new SCGPR.com. We think it looks great, and we’re proud that it was developed completely in-house through a detailed planning and development process that drew on all our agency’s capabilities. At Strother Communications Group (SCG), we have a collaborative, multi-disciplinary approach to marketing, communications, web design and public relations. We’ve believe that…