Logan Lafferty

bootleg beverage

Trade Show 101: Bootleg at the Minnesota Golf Show

Last week, we talked about the importance of nailing your appearance at a trade show for your company through strategy, high-quality graphics and collateral. The best marketers know that a successful trade show appearance means building brand recognition and generating leads. When it comes to trade shows, we capitalize on the appearance by making sure…

sparks

How to Use Facebook Promotions as a Recruiting Tool

The manufacturing industry has seen its ups and downs in the last handful of years. For Minnesota, though, the industry has seen an uptick. According to a recent Star Tribune story, jobs are plentiful but companies are struggling to fill them. In tandem with integrated marketing programs, SCG is using social media to help clients…