Logan Lafferty

Traveler Writing Tool

Traveler: A Distraction-Free Writing Tool for a Distraction-Filled World

We live in a world filled with distractions. More and more, companies are elbowing each other in an attempt to vie for your attention. This results in a cacophony of, well… things: ads, posts, videos, etc. This can make writing more difficult than it needs to be because it means there’s always something else to see…

Could Twitter Actually Be Improving?

Could It Be? Could Twitter Actually Be Improving?

In terms of popular opinion, Twitter has been trending downward for awhile now. For the past few years, the giant tech company has been embroiled in no shortage of challenges: parsing through Russian bots, stamping out terrorism recruitment, and being the center of debate surrounding what free speech means.

Tips for Google Ads

Three Tips for Success in Google Ads

Of all the approaches to marketing available today, Google Ads offers perhaps the most robust and detail-oriented tools to get your message in front of consumers’ eyes. Here’s how to get started.

Content Marketing, Stephen King & the Art of the Appetizer

Content Marketing, Stephen King & the Art of the Appetizer

This week’s post isn’t so much about something new that I learned, but rather a tried-and-true practice like content marketing being reinforced by one of my personal heroes: Stephen King, the master of horror. You might be wondering how those two seemingly disparate things could be connected. Allow me to explain…

How To Avoid Making a Facebook Faux Pas

In our last blog post, we offered a few tips for writing an effective Facebook post for your business and how best to foster engagement among your audience. As mentioned, that’s not always easy to do in today’s over-saturated social media market. There will always be folks on the internet trying to elbow their way…

How Good Reading Habits Improve Content Writing

It was Stephen King, one of my favorite authors, who said, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” I read that quote several years ago and it stuck with me. Reading and writing have a symbiotic relationship – each skill informs and…

bootleg beverage

Trade Show 101: Bootleg at the Minnesota Golf Show

Last week, we talked about the importance of nailing your appearance at a trade show for your company through strategy, high-quality graphics and collateral. The best marketers know that a successful trade show appearance means building brand recognition and generating leads. When it comes to trade shows, we capitalize on the appearance by making sure…

sparks

How to Use Facebook Promotions as a Recruiting Tool

The manufacturing industry has seen its ups and downs in the last handful of years. For Minnesota, though, the industry has seen an uptick. According to a recent Star Tribune story, jobs are plentiful but companies are struggling to fill them. In tandem with integrated marketing programs, SCG is using social media to help clients…