Web traffic may not be your most important KPI, but if you’ve seen a drop you probably want to get to the bottom of it. Here are some tips to investigate.
Whether you’re creating content as basic as a blog post or as sophisticated as an interactive brochure, your efforts will be rewarded only if you actually engage your target audience, answer their questions and prove your value to them.
E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.
“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.
Remember the joke on “Friends” about neatnik Monica’s impressive number of towel categories, including “fancy,” “guest” and “fancy guest”? This week I learned that Monica’s towel categorization illustrates a common problem with website usability…
Hello, SCG blog readers! I’m Kate, the new senior content strategist. This is the second agency I’ve worked for, and I have to tell you that one of the best parts of this career is the breadth of knowledge I’ve picked up from learning about clients’ industries. So I’ve had a great time the past…