Jeron Udean

How Great Photography Leads to Media Coverage

Great Photography is Your Most Powerful Tool for Getting Better Media Coverage

Whether it’s a product announcement, executive hire or important award, having quality photos is key to getting the best B2B media coverage possible.

Sorry, But You May Not Have Really Appeared in 10 LinkedIn Searches This Week

If you’re like me, you often receive emails from LinkedIn with a subject line that says you appeared in X number of searches this week. If you’re also like me, you never looked too closely at those emails, but did appreciate knowing people were seeking you out directly or looking for someone with your skillset.

cost of fireworks displays

If You Knew the Cost of Fireworks Displays, You Might Appreciate Them A Little More

Like many of you, I spent last Wednesday watching a 4th of July fireworks display with my family. “Like many of you,” that is, unless you were planning to watch them in St. Paul, which made headlines by canceling this year’s show due to budget concerns.

ideas for blogging content

When the Well Runs Dry: 8 Tips for Coming Up with Fresh Blog Topics

Content is king: Almost everyone in marketing has read that headline or heard that phrase. But if you’re responsible for developing your company’s blog calendar, you know how heavy that crown can become. The seemingly bottomless well of great blog topics you had when you first got the blog running can quickly dry up, particularly…

Runners walking on course

The 5 Traits Blogging and One Simple Exercise Have in Common

The other day I clicked on the type of article I’m embarrassed to admit caught my eye. I’ll save you a similar fate: “Harley Pasternak’s Best Weight-Loss Tip Is So Easy, You’ll Think He’s Kidding” is completely focused on the importance of walking. That’s right; one of the best pieces of advice from a renowned…

award and bootleg beverage

A New Minnesota Classic Takes Home a MN PRSA Classics Award

Last Thursday SCG celebrated in style with the rest of the Minnesota public relations community at the 2017 MN PRSA Classics Awards banquet. The event recognizes the best public relations and branding work conducted during the prior year by the very talented and competitive communications industry here in the Twin Cities. There are two categories…

radio microphone

Reviewing the New Tagline Podcast and Offering Tips for Starting a B2B Podcast

Marketing professionals love hearing about the latest trends in advertising, the strategy behind great ads and the war stories of what it took to create them. If that sounds like your cup of tea, you might want to tune into a new podcast, Tagline, from iHeartMedia and Advertising Age. The first episode launched last week,…

Survey Says! Values Matter Most

A minor miracle happened last week. An email that wasn’t from a client or colleague caught my attention and enticed me to open it – incredible I know. The email was for a fairly fascinating article from Jim Clifton, the CEO of Gallup, with the headline, “Employee Satisfaction Doesn’t Matter.” Although Gallup is famous for…

The Silver Lining: 3 Ways Media Relations Has Changed

Jodi recently asked me if I would be willing to share my thoughts on how media relations has changed over the past decade or so. Of course I said yes, although I wasn’t sure if it was a compliment on my expertise, or an indication that I’m becoming the old man in the office…. Regardless,…

hour glass

Five Time Management Tips for Communicators

A study by CareerCast earlier this year revealed that public relations is the fifth most stressful field in America, lagging only behind our military, firefighters and airline pilots. While that is laughable – I can honestly say I’ve never been shot at on the job or had to rescue someone from a burning building –…