Jason Dafnis

Don’t Let Facebook’s Circle Photo Crop Ruin Your Social Branding

First impressions mean a lot, so don’t flub your company’s with a bad profile photo. Here’s how to make the most of Facebook’s circle-cropped profile photo.

Creating Mobile-First Content for Google's Mobile-First Index

How to Write Great Mobile-First Content: Just Write Great Content

Creating mobile-first content for Google’s new indexing paradigm can help site visibility, SEO, user experience and more – and luckily, it’s still all about great content.

Desktop is Dead (Sort Of): What Google’s Mobile-First Index Means for Your Web Design

Google’s new mobile-first index will look at the mobile version of your site before the desktop version. What does that mean for your site design?

Headline Writing Tips to Kill Clickbait Once and For All – SCGPR

Tips for Writing a Great Headline (Because the World Could Always Use Less Shameless Clickbait)

Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.

"Over" or "More Than" – SCGPR

Nothing Matters Anymore Because You Can Use “Over” Instead of “More Than”

The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?

Stop Using So Many Instagram Hashtags – SCGPR

Maybe Cool It with the Hashtags

About 125 million hashtags are used every day on Twitter alone (including some by yours truly). Instagram, on the other hand, thinks that might be simply too many. After all, what good is a hashtag if everything’s a hashtag?

5 Tips for Writing an Effective Facebook Post

Like email, social media can be a low-cost, highly-targeted lead generation tool. As a loyalty tool, it’s also a great way to stay in touch with your biggest fans and quickly respond to your most fervent detractors. (You have them, whether you think so or not. This is the internet.) One thing social media should…

drone photo of millerbernd

Creating a Vibrant Video Trilogy for Millerbernd Manufacturing

Video engages people like no other medium. Statistics project that in 2017, 74 percent of all web traffic will be made up of online videos. That’s why our client, Millerbernd Manufacturing, chose video as a key marketing tool in their customer acquisition and recruitment efforts. With the right strategy and content, the ability of video…

coffee bag

Composing “Howllelujah,” Our 2017 Coffee Roast

Many of our staff and clients are coffee aficionados. Others consider themselves merely casual drinkers. However strong their passion for coffee may be, for the past four years, we’ve created unique java blends to celebrate coffee, camaraderie and integrated communications. I got to help craft this year’s blend, “Howllelujah,” featuring bright Ethiopian Yrgacheffee and earthy…

Cooking Up Christmas Culinary Creativity with Saga Hill

You might be surprised at how many articles are written about how to survive – not enjoy – an office holiday party. Thankfully, the close-knit SCG team doesn’t have that problem. On Tuesday we put down our pens, picked up our aprons and leaned into the “teambuilding-through-teamwork” ethic. For an afternoon, we turned our creative…