Earlier this month we were honored to have three pieces of our clients’ work stand out as the chosen winners of the highly competitive Minnesota PRSA 2019 Classics Awards: Special Purpose Publications, Media Relations and Internal Communications. We were also finalists for Multimedia, Brand Research and Insights, and Marketing Services B2B.
The first two awards showcased our work with the Minneapolis Club to develop a new collateral program designed to attract interest in Club membership, and the use of media relations to bring greater visibility to their renowned Chef Håkan Lundberg and the debut of their new Minneapolis Club Burger on WCCO-TV.
The third award recognized our standout B2B marketing work with Accumold as we helped them define their culture and inform (and inspire) employees around the Power of One.
Why Award Submissions Are Important
As anyone who has completed an award submission or applied for a grant knows – this work takes a lot of effort. It’s a combination of planning, proper framing and more than a few extra hours. When you win, it’s thrilling. Winning these awards is especially rewarding for SCG as we most often are up against agencies with more than 10 times our staff and a lot more volume of work to consider submitting. When you don’t win, you wonder if it was worth the effort. After years of both experiences, I venture that the answer is, “Yes. It is worth it.”
Not only do award submissions reinforce our best practices, they offer third-party discipline to ensure quality for current and future work. The PRSA awards require documentation for categories including Research, Planning, Strategy, Execution and Evaluation of Results. These are the essence of the work our clients expect from us, and we are happy to deliver.
If you would like to talk to us about how we can help you and your company stand out, please drop me a note.
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