This week I learned about the movie Free Solo, the National Geographic documentary film about the famous climber Alex Honnold as he prepares to and climbs the 3,000-foot El Capitan rock formation in Yosemite National Park – without ropes.
I had never heard of Alex Honnold nor thought much about free solo climbing until someone raved about the movie. A day later as I was preparing for a creative session, I ran across a quote from Mr. Honnold talking about how important it is to appropriately assess risk! Two days later, another person talked about how spectacular this movie is.
I now have a ticket to see Free Solo on Saturday night. I’m weak-kneed just thinking about it. I’ve always had great respect for heights – or, to be more honest, an unbridled fear. Just ask my family about our experiences crossing the Cascades or driving south on Highway 1. As a passenger, I found it very challenging to appreciate the views.
My movie ticket purchase is a good lesson in persuasion. At SCG, we know that, with multiple touch points, we can persuade a person to take an action, make a purchase or change their mind. Even a scaredy cat like me.
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