SCG Takes Homes Three Minnesota PRSA Classics Awards

Each year, the Minnesota PRSA (Public Relations Society of America) recognizes the best work in public relations, marketing, branding, communications, social media and more at its annual Classics Awards. Recently, Strother Communications Group was honored with three Classics – and our first-ever nomination for the prestigious “Best in Show” award.

With our client partners, SCG took home three awards:

  • Social Content Series, Agency/Organization with < 25 Employees Creating Customers with IWCO Direct’s Industry Leading Blog, (with IWCO Direct)
  • Social Media Promotion, Agency/Organization with < 25 Employees Creating Customers with IWCO Direct’s Industry Leading Blog (with IWCO Direct)
  • Marketing Services, Agency/Organization with <25 Employees Empowering Energy Education with Unified Branding & Messaging, (with Midwest Energy Association)

We’re especially proud of the two awards for our work with IWCO Direct. SCG has been IWCO Direct’s communications and marketing partner since 2000. In that time, we’ve assisted the innovative direct marketing company on branding, positioning, internal communications, media relations, press releases, two website redesigns, special project counsel and, of course, social media. We’ve helped IWCO Direct create and manage an industry-leading content marketing program with nearly 900 articles for its SpeakingDirect blog, which was honored for best Social Content Series and Social Media Promotion at the Classics.

Our marketing services award (and Best in Show nomination) was for our work on the Midwest Energy Association’s ambitious rebranding and web development project, which resulted in a new brand identity, logo and unified website infrastructure for the energy industry education organization.

We give our sincere thanks to our client partners for collaborating with our agency in carrying out these projects successfully and for entrusting their marketing and branding efforts to SCG. We would also like to recognize SCG’s incredibly talented team – these awards are the result of your hard work.

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Matt Helgeson

Matt draws on his years as a journalist to create expertly targeted approaches – and brings them to life with clear and concise copy designed to capture the imagination of audiences. As a senior editor at Game Informer, the world’s largest video game magazine and website […]


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