Media Relations Spotlight: Minneapolis Club Chef Håkan Lundberg on WCCO

SCG client the Minneapolis Club’s star Chef Håkan Lundberg shined in his recent appearance on WCCO Mid Morning, where he showed hosts Jason DeRusha, Kylie Bearse & Ali Lucia the secrets of presentation and creating the perfect plate.

Thanks to Chef Lundberg, a James Beard Awards finalist, The Minneapolis Club, the state’s only Five Star Platinum City Club, is home to the finest food in downtown. The club serves its members and guests inventive, inspired fare that perfectly suits the its mission of creating extraordinary experiences in a timeless setting.

SCG’s media relations team has created a comprehensive plan to spread the word about the Club’s cuisine, event and catering services, featuring Chef Lundberg. Building off the momentum from a recent article in the Minneapolis/St. Paul Business Journal article, SCG is securing media placements for Chef Lundberg in major Minnesota media outlets.

WCCO Mid Morning Welcomes Minneapolis Club Chef Hakan Lundberg

Hakan Lundberg preps for his appearance.

As the top-rated local morning show, WCCO Mid Morning was the perfect showcase for Chef Lundberg’s finely honed plating techniques – particularly given the notoriety host Jason DeRusha’s has earned the local food community as restaurant critic. Even better, the station’s state-of-the-art studio featured a fully functional kitchen and working sink – which, according to Chef Lundberg, is not always the case!

For the segment, Chef Lundberg created a flavorful chicken breast with herbed potatoes and bleu cheese croquettes – a gastronomical reinvention of the flavors of chicken wings – and then demonstrated the plating principles and techniques that make a dish shine. As you can see, he’s a natural on camera.

WCCO Mid Morning Welcomes Minneapolis Club Chef Hakan Lundberg

The finished product —
perfectly plated chicken and herbed potatoes.

Thanks to the on-air and production staff at WCCO Mid Morning for their professionalism and hospitality. Stay tuned for more appearances for Chef Lundberg in the future. You can watch the segment below, courtesy of

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Matt Helgeson

Matt draws on his years as a journalist to create expertly targeted approaches – and brings them to life with clear and concise copy designed to capture the imagination of audiences. As a senior editor at Game Informer, the world’s largest video game magazine and website […]


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