Is 2018 the Year of Purple?

Each year the Pantone Color Institute selects its color of the year – the hue that will define the next 12 months. In 2018, that color is “Ultra Violet,” a vivid shade of purple, which also happens to be one of our agency’s colors – and one with deep roots in Minnesota.

SCG scholarly owl mascot Professor Plum is purple himself, and he’s pleased that ultra violet has been recognized by Pantone vice president Laurie Pressman as “speaking to a thoughtfulness, a mystical quality, a spiritual quality.” Who knew Plum was so Zen?

Of course, Plum isn’t the only Minnesota icon with ties to purple. The most famous Minnesotan of all, the late pop genius Prince, made purple his signature color. So do the Minnesota Vikings, who are hoping to be the first team in NFL history to play a home game in Super Bowl LII, which will take place on February 4, 2018 at U.S. Bank Stadium in Minneapolis – right now the road from SCG’s offices.

On behalf of the team at SCG, here’s wishing you an happy and healthy – and purple – 2018.

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Matt Helgeson

Matt draws on his years as a journalist to create expertly targeted approaches – and brings them to life with clear and concise copy designed to capture the imagination of audiences. As a senior editor at Game Informer, the world’s largest video game magazine and website […]


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