This year is a milestone for Strother Communication Group: we’re celebrating 15 years of providing public relations services for IWCO Direct, one of the nation’s leading providers of direct marketing solutions.
It’s been a pleasure and a privilege to work with such great team and see IWCO Direct become a powerhouse in the quickly changing landscape of direct marketing. They have always been willing to embrace what’s new – including starting the now industry-leading Speaking Direct blog nearly six years ago, which publishes two to three times weekly.
We appreciate the trust that IWCO Direct has placed in us, and it’s been exciting to witness our companies grow and evolve together. Long-term relationships are rare in our business. According to the Bedford Group, the average client-agency relationship has declined from 5.3 years in 1997 to less than three years in 2013. We’re extremely proud of how much success has come from this partnership.
Last Wednesday, we went out to the Redstone Grill in Eden Prairie to celebrate with IWCO Direct’s Debora Haskel, Kurt Ruppel and Ashley Leone. It was a great night, and Jeron even worked up the courage to try rare ahi tuna. We look forward to future success with IWCO Direct.