I wrote this blog in ten minutes. Or, more accurately, I wrote this blog in ten minutes after having my first two attempts erased by a new online writing app with a relentless twist: the Most Dangerous Writing App. This app was created by Manuel Ebert, a Silicon Valley tech writer and “chief sadist” who was looking to conquer writer’s block. His solution is cunning – and a little bit evil. Basically, it’s the writing version of the 1990s Keanu…
As the realms of journalism and PR continue to evolve, so do the rules of writing and AP style. We may like to think that it’s the pure strength of our ideas and fabulous content that win the day, but the truth is that clarity and presentation are vital to help those ideas shine. For marketers, writing in AP style makes it easier to stay on the same page with readers and get our messages across. And, of course, readers…
Don’t let a bad headline stand between your audiences and your message. We’ve got the headline writing tips to perfectly package any content.
E-commerce websites have a super easy way to tell if they’re doing their job effectively: tracking how many people hit that “Buy Now” button. But if your site isn’t actually selling your product or service directly online, you’ll need to think a bit harder about what you’ll track as a website conversion.
Brands keep using millennial tactics on Generation Z audiences. There’s a big difference—and it could mean marketing success or failure.
“Content strategy” is a hot buzzword in job postings these days, but most often you’ll find in-house content strategists at organizations like universities and companies with sprawling, thousand-page websites. Does that mean you don’t need to think about content strategy for your small, 20-page website? Sorry, nope! Let’s get into why.
The debate between using “over” or “more than” for measurement rages on – but which is better for your copywriting? Is the whole enterprise built on pedantic folly?
Of all the approaches to marketing available today, Google Ads offers perhaps the most robust and detail-oriented tools to get your message in front of consumers’ eyes. Here’s how to get started.
Like many of you, I spent last Wednesday watching a 4th of July fireworks display with my family. “Like many of you,” that is, unless you were planning to watch them in St. Paul, which made headlines by canceling this year’s show due to budget concerns.