B2B Simplified

From our 41st floor perch in the Campbell Mithun Tower, SCG’s B2B Simplified Blog helps you understand how the latest marketing trends, technology and best practices will make your products stand out.

Working Collaboratively with Clients on Branding

By Robby Cecil June 3, 2019
Categories: ,

Working collaboratively is part of our culture here at SCG, and we relish opportunities to make great work in true partnership with our clients. The branding process is no different, and in fact it’s one of the more collaborative services we offer. Bringing Everything to the Table Almost everyone has ideas of what they’d like to see in their branding. When you engage SCG for branding, we want you to bring us those ideas – because we will bring our…

Why Award Submissions are Important

By Pat Henning Strother May 14, 2019

SCG was honored with three Minnesota PRSA 2019 Classics Awards: Special Purpose Publications, Media Relations and Internal Communications.

Corporate Social Media Is Actually Awesome if You Use It Right

By Ryan Strother May 2, 2019

Corporate social media marketing should be more about serving your audience and fostering connection than self-promotion.

Red pencil standing out from crowd

How to Differentiate Your Brand

By Patrick Strother April 29, 2019

SCG helps clients differentiate their brands along three levels of product, which helps them realize and leverage their competitive advantages.

Create Internal Communications Design They Won’t Want to Throw Away

By Trevor Nolte April 22, 2019
Categories: ,

B2B marketers know that standing out is easier said than done. But what about when your audience is your own company?

The Secret Lives of B2B Marketers

By Pat Henning Strother April 18, 2019

I recently blogged that no matter what you do, you have a culture so it might as well be a good one. SCG has worked purposefully to have a good one, and it is remarkable to see how our agency culture gels around our six core values (Knowledge, Creativity, Putting Others First, Partnership, Mentoring and Nimble). The most amazing part to me is that my colleagues embrace these values in their lives outside of work too.

What’s the Best CMS for Website Development? – IWCO Direct

WordPress vs. Craft vs. Drupal – How to Pick the Best CMS for Your Website

By Brian Larson April 11, 2019

The SCG web team loves web content management systems, and we always select the best CMS for the project. Budget, needs, features and other requirements all need to be addressed before we make our recommendation.

The Value in Corporate Values – SCG

Free Money: Discover the Value in Employee Communications and Corporate Values

By Pat Henning Strother April 8, 2019

Employee communications and corporate culture can bring 20% more profit by increasing retention and engagement. The first step is setting corporate values.

Freddie Mercury, Graphic Designer? How the Singer Gave Queen an Identity Beyond the Music

By Trevor Nolte April 4, 2019

The Queen logo, designed by lead singer Freddie Mercury, is as much a rock icon as the band itself. Here’s why it’s lasted more than 40 years.

page of text saying blah blah blah

What Not to Put in Your Corporate Newsletter

By Kate Tichy April 1, 2019

Avoid these corporate newsletter “don’ts” to make sure you send the right messages with your internal communications.