Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: When I started out as a web developer, our only options for creating layouts were HTML tables and spacer gifs. Then CSS (cascading style sheets) arrived and changed everything. CSS was great in terms of its capabilities – it basically let you transform HTML into anything you wanted. However, there…
All the way back in December of 2017, Google officially changed the way it displays your meta descriptions on its search engine results pages (SERPs), bumping up the character limit from approximately 160 characters to about 320. But as of May 2018 – fewer than six months later – they seem to have reverted back to the 150- to 170-character standard. Why such a drastic change in such a short period of time? Wait…What is a Meta Description? If you’ve…
Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: What web browser are you using to read this blog article? Chances are it’s Chrome if you’re on a non-mobile device or an Android phone – and, let me guess, Safari if you’re an iPhone user? Google Chrome reigns supreme in browser market share in the U.S. at nearly 50…
26 years is a curious milestone. Is this the start of another 25-year run, or just another year of evidence that what worked for the first 25 years still works? The Secret to Success If you want to know the secret to staying in business for 26 years, it is important to understand there is really no secret. I have always believed that it boils down to two main things: Having a deep understanding of what you can deliver better…
Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: I recently blogged about the importance of responding to negative reviews online, but as Google has a tendency to do, they’ve added a feature that changes the game for online brand managers. This month, Google announced it will begin notifying consumers when a business responds to their Google Reviews, prompting…
Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: This week’s post isn’t so much about something new that I learned, but rather a tried-and-true practice like content marketing being reinforced by one of my personal heroes: Stephen King, the master of horror. You might be wondering how those two seemingly disparate things could be connected. Allow me to…
At Strother Communications Group, our unifying goal is a high level of quality and polish and has been for 26 years. Every detail counts for our clients and reflects on the agency. When our advisory board offered to lead an offsite meeting to provide fresh perspective on how to take the agency to an even higher level, we jumped at the opportunity. SCG Board member William Manning and his Robins Kaplan patent litigation team (Aaron Fahrenkrog, Logan Drew, Sahr Brima,…
Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: Remember the joke on “Friends” about neatnik Monica’s impressive number of towel categories, including “fancy,” “guest” and “fancy guest”? This week I learned that Monica’s towel categorization illustrates a common problem with website usability. It Turns Out Information Architecture is Hard When we’re building a website, some of the most…
Content is king: Almost everyone in marketing has read that headline or heard that phrase. But if you’re responsible for developing your company’s blog calendar, you know how heavy that crown can become. The seemingly bottomless well of great blog topics you had when you first got the blog running can quickly dry up, particularly if you have an active blogging program. Before you know it, coming up with just three more story angles can seem like an impossible task…
Knowledge is a core value at SCG. This weekly column highlights something interesting learned recently by one of our team members. We hope you find it intriguing, relevant and informative: About 125 million hashtags are used every day on Twitter alone (including some by yours truly). Instagram, on the other hand, thinks that might be simply too many. After all, what good is a hashtag if everything’s a hashtag? Patrick Whatman at Mention recently wrote about exactly that. His company’s…