Blog

From the top floor of the Campbell Mithun Tower, SCG’s team blogs about the latest marketing trends, technology and best practices.

The Collaborative Web Design Process That Created Our New Website

By Matt Helgeson January 19, 2018

Welcome to the new SCGPR.com. We think it looks great, and we’re proud that it was developed completely in-house through a detailed planning and development process that drew on all our agency’s capabilities. At Strother Communications Group (SCG), we have a collaborative, multi-disciplinary approach to marketing, communications, web design and public relations. We’ve believe that websites need to be thought of living systems, always evolving to best reflect a business’ needs. Although our last website redesign was only a couple…

SCG's Owl - Professor Plum

Is 2018 the Year of Purple?

By Matt Helgeson December 8, 2017

Each year the Pantone Color Institute selects its color of the year – the hue that will define the next 12 months. In 2018, that color is “Ultra Violet,” a vivid shade of purple, which also happens to be one of our agency’s colors – and one with deep roots in Minnesota. SCG scholarly owl mascot Professor Plum is purple himself, and he’s pleased that ultra violet has been recognized by Pantone vice president Laurie Pressman as “speaking to a thoughtfulness, a mystical quality, a spiritual…

SCG Named as a Top PR Firm in Minneapolis St. Paul Business Journal

By Matt Helgeson December 1, 2017

Look what we got in the mail! We recently received this sharp-looking trophy and it’s now displayed in our entryway. Strother Communications Group is honored to be listed as one of Minneapolis/St. Paul Business Journal’s top PR firms. Each year, the Business Journal ranks the top PR firms in Minneapolis and the greater Twin Cities area. As a hotbed for PR and marketing agencies, the Twin Cities is a competitive market and we’re proud to be named as an outstanding…

MEA website screenshot

Making a Complex Web Project Look Simple

By Brian Larson November 17, 2017

At SCG, we take pride in our ability to simplify the complex. Whether it’s staying ahead of the latest tech trends to deliver a top-notch digital presence or web project, boosting lead generation to attract new business, getting a leg up on your advertising or refreshing your brand from top to bottom, we help our clients succeed. That’s why MEA Energy Association came to us to refresh the MEA brand and untangle the complex knot created by their main site,…

Samples of stock imagery

Four Tips for Choosing the Right Stock Photography to Make Your Content Soar

By Robby Cecil October 26, 2017

More often than not, the image you tie to your content is the first thing that catches a reader’s eyes. Ideally, your image is just as compelling as the copy to encourage the reader to continue on. But what if the stock photo you’ve selected is not compelling? There’s a world of bad stock photography and, in my experience, has led to more unclicked links than any other factor. Content creators should take as much care in selecting the imagery…

Runners walking on course

The 5 Traits Blogging and One Simple Exercise Have in Common

By Jeron Udean September 28, 2017

The other day I clicked on the type of article I’m embarrassed to admit caught my eye. I’ll save you a similar fate: “Harley Pasternak’s Best Weight-Loss Tip Is So Easy, You’ll Think He’s Kidding” is completely focused on the importance of walking. That’s right; one of the best pieces of advice from a renowned fitness guru to the stars wasn’t some obscure form of yoga or a new diet fad—simply committing to one of the easiest and most natural…

Using A Laptop

How SCG Integrated Web Design, Branding & Marketing Created the New RateLinx.com

By Matt Helgeson September 14, 2017

Our client RateLinx is a world leader in the logistics technology industry. Recently, we developed a new website for the company that reflects its innovative approach to logistics and transportation management. This was a special project for us. We have developed a close relationship with RateLinx built on trust and collaboration. Since RateLinx first engaged SCG to conduct our proprietary Brand VisionSM and IPQ (Importance Performance) research four years ago, we have a deep knowledge and insight into their business…

Purple FTW! Podcast

SCG’s Logan and Matt Talk Vikings (and Marketing) on Purple FTW! Podcast

By Matt Helgeson September 7, 2017

Strother Communications Group is a proud sponsor of the Purple FTW podcast. This week, my colleague Logan Lafferty and I stopped by to talk about the Minnesota Vikings with host Andy Carlson. Purple FTW is one of the fastest-growing Vikings podcasts, thanks to Andy’s conversational, freewheeling style that has resonated with local fans to the tune of over 1,000,000 downloads. Andy was gracious enough to ask us to appear on this week’s episode, recorded at one of the Twin Cities’ best…

How To Avoid Making a Facebook Faux Pas

By Logan Lafferty August 31, 2017

In our last blog post, we offered a few tips for writing an effective Facebook post for your business and how best to foster engagement among your audience. As mentioned, that’s not always easy to do in today’s over-saturated social media market. There will always be folks on the internet trying to elbow their way past you to demand the attention of consumers. But on the other side of that coin, making a Facebook faux pas can make you stand…

5 Tips for Writing an Effective Facebook Post

By Jason Dafnis August 17, 2017

Like email, social media can be a low-cost, highly-targeted lead generation tool. As a loyalty tool, it’s also a great way to stay in touch with your biggest fans and quickly respond to your most fervent detractors. (You have them, whether you think so or not. This is the internet.) One thing social media should never be – and, unfortunately, it often is for brands – is a trough for uninspired noise. In today’s connected world, social media – Facebook…