B2B marketers know that standing out is easier said than done. But what about when your audience is your own company?
I recently blogged that no matter what you do, you have a culture so it might as well be a good one. SCG has worked purposefully to have a good one, and it is remarkable to see how our agency culture gels around our six core values (Knowledge, Creativity, Putting Others First, Partnership, Mentoring and Nimble). The most amazing part to me is that my colleagues embrace these values in their lives outside of work too.
The SCG web team loves web content management systems, and we always select the best CMS for the project. Budget, needs, features and other requirements all need to be addressed before we make our recommendation.
Employee communications and corporate culture can bring 20% more profit by increasing retention and engagement. The first step is setting corporate values.
The Queen logo, designed by lead singer Freddie Mercury, is as much a rock icon as the band itself. Here’s why it’s lasted more than 40 years.
We’ve all experienced at least some degree of stress and anxiety when commuting on public transportation. I’ll go so far as to claim it’s an impossible thing to avoid. But the metro system in Stockholm, Sweden, is trying to do something about it.
SCG’s CEO and founder Patrick Strother has years of experience in helping companies create corporate values that reflect their brand goals and help foster a positive internal culture. While many companies talk a good game about their values, too often these “values” are just words that have little to do with the day-to-day realities of serving the business’ customers. Real Corporate Values Reflect Reality Many companies’ stated values are at odds with their actual culture and business goals. Values shouldn’t…
Not using content marketing for loyalty efforts just because you’re B2B? That’s a missed opportunity.
As my colleague Jason pointed out last week, competitive research is the foundation to move your company forward. It lets you know how you stand out among your industry peers and ways you can improve your offering to claim more market share. The next step in your competitive research journey is to present your findings in a compelling way that—to quote Will Ferrell—“gets the people going.” Don’t Skimp on Appearance Come to the presentation like you’re showing up for a…