Advertising

Bootleg

Advertising has come a long way since the days of Mad Men. Today’s brands must create integrated advertising that combine digital marketing, PPC advertising, broadcast, radio, content marketing, websites and mobile apps as well as strategic opportunities in event marketing and traditional print media.

However, no matter which tools you use, a good advertising campaign needs to be true to your brand message – and a creative kick to make your campaign stand out. At SCG, we have the in-house tools to handle graphic and logo design, targeted digital campaign, social media, PPC, promotional materials, video, audio and anything else it takes to reach your audience. That’s why 19thHole Ventures engaged SCG to help launch their Bootleg brand in the premium alcoholic malt beverage space. Read on to learn more about this award-winning multi-channel advertising campaign.

Goal

19th Hole Ventures engaged SCG to create brand identity and multi-channel advertising strategy for the launch of Bootleg, a malt beverage based on the classic Prohibition-era cocktail. SCG distilled research and applied uncommon creativity to attract interest from distributors and consumers to help Bootleg stand out in the in a uber-competitive and highly regulated industry with distinctive messaging and design.

Idea

SCG created a Prohibition-inspired visual and brand identity, including logos and commissioned artwork from noted posted artist DWITT, to convey the brand slogan “Minnesota’s Signature Drink.” This was supported by a multi-channel advertising strategy that included product photography for online, billboard, and print advertising; a partnership for radio spots and on-site appearances with Cory Cove of the KFAN’s Power Trip Morning Show; and presence at many public and industry events.

Success

Due to our advertising, Bootleg achieved greater consumer awareness, distribution and sales throughout the State. High-impact radio advertising on the nation’s leading sports talk station was reinforced by strategic, high-traffic billboards and appearances at events Minnesota Golf Show local radio KDWB host Falen’s Book Club. In addition, online and print campaigns with local alt-weekly City Pages and enthusiast craft beer magazine The Growler added interest.

Results

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Successful Company & Product Launch
Cumulative Impressions on KFAN radio
Tastings & Public Events