About Us

SCG is an Integrated Marketing + PR  agency that has been helping a wide variety of brands Spark, Simplify and Soar for 25 years. We have perfected the flow of work starting with research, followed by branding and then, only then, to execution – across multiple disciplines, channels and platforms. When done this way, it has never failed.

Capabilities

We have the creativity and expertise to handle every aspect of your needs. This integrated approach ensures that all your company’s marketing efforts are streamlined and coordinated to achieve the greatest results.

Public Relations

Our PR, communications & media relations experts place stories across traditional, digital & broadcast media. Our internal communications capabilities will engage your employees.

Branding

SCG’s BrandVision℠ process creates a unique message platform that's the basis of our marketing and communications efforts, crafting a brand identity that’s built to last.

Research

Through our IPQ Research™ process, we identify your brand’s strengths, opportunities and competitive advantages to create a plan perfectly tailored to grow your business.

Advertising

We're experts in advertising & media buying in all channels – online, radio, print, billboard & television. We coordinate your campaign's content to achieve maximum impact.

Digital

We’ll create a multichannel digital marketing campaign that resonates, then use our expertise in content creation, SEO and display advertising to target your customers.

Sales Support

SCG’s in-house design team helps you create a great first impression with brochures, sales sheets, signs and trade show graphics materials to make your brand stand out.

Web Development

Our web designers will revitalize your web presence with a fresh, mobile-optimized design. As an integrated agency, we can build a site that’s perfectly aligned with your marketing.

Creative

Our experts have years of experience in multimedia & content writing. Whether it’s blogging, case studies, video or social media, we know how to captivate your customers.

Spark

It was a simple idea that sparked the beginning of SCG: create a marketing agency where a well-researched message platform was the primary basis for a company’s communication strategy, not the other way around – and earn a good grade on an MBA assignment.

The assignment did garner Patrick Strother an A, but ten years passed before the idea fully was fully implemented. On May 7, 1992, with a $200 IBM mini-computer, a black and white printer, a landline and a spare bedroom, Strother Communications Group was officially incorporated. Within six months SCG moved to an office on Lake Calhoun in Minneapolis and we’ve been busy ever since.

Simplify

It turns out that our concept of integrating communications across multiple channels filled a vital need in the marketplace. This was especially true for B2B companies that needed a more potent approach to support their high priority for sales. Our understanding of how to simplify the complex with memorable messaging and value-adding content has helped more than 300 companies build their brand and meet their sales goals.

Soar

From Lake Calhoun, SCG took up residence on the 27th floor in the iconic Foshay Tower, where Wilbur Foshay was to have had his personal office. Complete with a private back stairway for a quick getaway (should the need arise), a humidor, two safes, and 4 balconies overlooking downtown Minneapolis, this spot allowed the agency to serve clients around the world. And yes, we did venture out on the balconies! It was here we added a full-time Webmaster, the first agency in Minnesota to do so. In 2007 when the Foshay became a W Hotel, SCG took flight to a new perch across the street. From the 41st floor suite in the Campbell Mithun Tower, we overlook our former home, now the W’s speakeasy-inspired lounge, Prohibition. We were joined by our mascot, Professor Plum, a friendly but smart aleck owl “hoo” really enjoys the awesome panoramic views.

 

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Case Studies

CEHD Improving Lives blog home page screenshot

University of Minnesota CEHD

University of Minnesota's College of Education and Human Development is one of the world's most respected research institutions.

Rocket League website home page screenshot

Revitalizing Rocket League's Website

Rocket League has become one of the most popular eSports games in the world, earning a huge audience on the Twitch livestreaming gaming service.

RateLinx home page screenshot

Creating a Brand Identity for RateLinx

Founded in 2002, RateLinx is a leading software developer and consultant for customized shipping and logistics management.