It was a simple idea that sparked the beginning of SCG: create a marketing agency where a well-researched message platform was the primary basis for a company’s communication strategy, not the other way around – and earn a good grade on an MBA assignment.
The assignment did garner Patrick Strother an A, but ten years passed before the idea fully was fully implemented. On May 7, 1992, with a $200 IBM mini-computer, a black and white printer, a landline and a spare bedroom, Strother Communications Group was officially incorporated. Within six months SCG moved to an office on Lake Calhoun in Minneapolis and we’ve been busy ever since.
It turns out that our concept of integrating communications across multiple channels filled a vital need in the marketplace. This was especially true for B2B companies that needed a more potent approach to support their high priority for sales. Our understanding of how to simply the complex with memorable messaging and value-adding content has helped more than 300 companies build their brand and meet their sales goals.
From Lake Calhoun, SCG took up residence on the 27th floor in the iconic Foshay Tower, where Wilbur Foshay was to have had his personal office. Complete with a private back stairway for a quick getaway (should the need arise), a humidor, two safes, and 4 balconies overlooking downtown Minneapolis, this spot allowed the agency to serve clients around the world. And yes, we did venture out on the balconies! It was here we added a full-time Webmaster, the first agency in Minnesota to do so. In 2007 when the Foshay became a W Hotel, SCG took flight to a new perch across the street. From the 41st floor suite in the Campbell Mithun Tower, we overlook our former home, now the W’s speakeasy-inspired lounge, Prohibition. We were joined by our mascot, Professor Plum, a friendly but smart aleck owl “hoo” really enjoys the awesome panoramic views.
While the web has changed everything, it has complemented our founding philosophy rather than changed it. We have perfected the flow of work starting with research, followed by branding and then, only then, to execution – across multiple disciplines, channels and platforms. When done this way, it has never failed.
When people ask us what we are especially good at, the answer is:
1. Research and Branding
2. Web Development
3. Integrated Communications